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Should You Be Worried About What Perplexity’s New AI Shopping Assistant Knows About You?
Imagine having a smart friend who helps you shop online. This friend knows exactly what you like and can find the perfect items for you. This is what Perplexity’s new AI shopping assistant is designed to do. It acts as a personal guide to help you discover products that are a great fit for your needs, unlike regular search engines that might just find exact words you type.
How It Works for You
This AI assistant learns about you to give you the best suggestions. It remembers your past searches, your habits, and the preferences you share. This allows it to understand what you’re truly looking for, even when you ask complex questions. For example, you could ask, “What is the best camera for making videos and taking pictures if I am a motion designer?” and it will provide tailored recommendations based on what it knows about your needs.
This shopping tool can help you save a lot of time by doing the research for you. Here is what it can do:
- Finds specific products: It answers detailed questions to find items that match your unique situation.
- Creates clear product cards: It shows you pictures, prices, and delivery information all in one place.
- Summarizes reviews: The assistant looks at reviews from other buyers and explains why a product would be a good choice for you.
- Helps you ask more questions: You can continue the conversation to get more details or adjust what you’re looking for.
Easy Payments and Availability
Perplexity has partnered with PayPal to create an “Instant Buy” feature, which helps you check out quickly and securely. This AI shopping assistant is currently available for free to all users in the United States on desktop and the web. It is expected to be released for iOS and Android mobile devices in the coming weeks.
While the tool is designed to make shopping better for both customers and sellers, it’s wise to remember that its convenience relies on using your data. To provide personalized results, the AI needs to understand your shopping patterns and preferences.