Teams using personas to model customer needs and experiences are most likely working in the initiative horizon. Learn why personas align with the initiative horizon activities.
Table of Contents
Question
The team is using Personas to model customer needs and experiences. They are most likely working in the following horizon?
A. Reviews horizon
B. Delivery horizon
C. Strategic horizon
D. Initiative horizon
Answer
D. Initiative horizon
Explanation
When a team is using personas to model customer needs and experiences, they are most likely working in the initiative horizon.
The initiative horizon focuses on defining the business need and designing the solution approach. Key activities in this horizon include:
- Assessing needs and opportunities
- Defining solution scope and approach
- Modeling the new solution
- Evaluating feasibility and risk
- Obtaining stakeholder agreement on the way forward
Creating personas is a way of modeling the needs, goals, behaviors and pain points of different customer segments. Personas help define the target users for the solution being developed. By understanding the customer archetypes, the team can design a solution that addresses their specific needs and desires.
This customer modeling aligns closely with the initiative horizon’s emphasis on assessing needs, defining solution scope, and designing the new solution concept. Personas provide essential inputs into these strategic planning activities.
In contrast, the other horizons are less likely to involve persona development:
- The strategic horizon looks at long-term opportunities and positioning, usually at too high a level for detailed persona modeling.
- The delivery horizon is focused on building and launching the defined solution, after personas would typically be created.
- The review horizon examines the impact and success of a launched solution, rather than modeling customer needs.
Therefore, the correct answer is that a team using personas to model customers is most likely working in the initiative horizon, laying the groundwork for a successful solution design.
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