Learn the key differences between qualitative metrics and quantitative measures. Discover which type involves unique survey data collection. Prepare for the IIA-CIA-Part2 exam.
Table of Contents
Question
Which of the following is characteristic of a qualitative metric rather than a quantitative measure?
A. Existing data is easily understood.
B. Unique data is collected through survey research.
C. Less effort is required to collect data.
D. Data is readily comparable to that of other organizations.
Answer
B. Unique data is collected through survey research.
Explanation
Qualitative metrics are distinguished from quantitative measures in that they involve the collection of unique, non-numerical data, often through methods like surveys, interviews, or focus groups.
The other answer choices are not correct:
A) Existing data being easily understood is not a distinguishing feature of qualitative metrics. Quantitative data can also be readily comprehensible.
C) Qualitative data collection often requires more effort than quantitative data gathering.
D) Qualitative results are usually specific to an organization, making them less comparable to data from other entities than quantitative benchmarks.
In summary, the key characteristic of qualitative metrics is the gathering of distinctive, non-numerical data through techniques like survey research. This contrasts with quantitative measures which focus on collecting numerical, more generalizable data points.
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