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Is Using the New Microsoft Copilot on Your Samsung TV a Good Idea?
Microsoft and Samsung have joined together to bring a new kind of assistant to your screen. This assistant is called Microsoft Copilot. It is now part of certain new Samsung televisions and computer monitors from the 2025 lineup. This partnership puts a voice-powered helper right into the center of your living room, aiming to change how you find and enjoy entertainment.
The goal is to make using your TV simpler. Instead of typing with a remote, you can just talk. This integration is designed to feel natural, turning your television into a more interactive and helpful device. It’s a significant step in combining artificial intelligence with everyday home electronics.
Understanding Copilot for Your TV
This version of Copilot is different from the one you might find on a computer. It is not designed to help you write emails or create documents. Instead, this Copilot is a voice assistant created specifically for entertainment. Think of it as a visual companion that helps you with your TV. Its main job is to listen to your voice and help you find what you want to watch or know.
When you use it, you will see a small, animated shape on your screen. Microsoft calls this a “friendly, animated presence”. This little shape reacts to your conversation and even moves its “lips” as it speaks back to you. The expressions of this animation are meant to match the tone of the conversation, making the interaction feel more like a two-way discussion. When Copilot gives you an answer, it doesn’t just tell you; it also shows you. Results like movie suggestions or weather reports appear in easy-to-read cards on the screen, complete with pictures and ratings.
What Can This TV Assistant Do for You?
The assistant is built to handle a wide range of tasks directly from your television screen. It can make your viewing experience smoother and help your family or friends decide on entertainment together.
Find Content with Your Voice
You no longer need to use the difficult on-screen keyboard. You can ask for movies or shows using everyday language. For example, you could say, “Find a show that is like The Queen’s Gambit but about cooking, and is less than two hours long”. Copilot is designed to understand these detailed requests and find something that matches.
Get Quick Information
While watching a movie, you can ask questions like, “Who was the voice actor for that character?” or “What other movies has this director made?”. You can also ask for general information, such as weather forecasts for the weekend, without having to switch to another device.
Receive Spoiler-Free Summaries
If you are joining a show midway or need a reminder of the plot, you can ask for a recap without spoiling what happens next. This is useful for catching up on a series.
Help Groups Decide: It can be hard for a group of people to agree on what to watch. You can ask Copilot to find something that everyone will enjoy based on different preferences. This makes it a helpful tool for family movie nights.
How to Start Using Copilot
Getting started with this new feature is straightforward. If you have a compatible device, the Copilot assistant will be added automatically through a software update. You do not need to install anything yourself.
It appears in several places on your TV, including the Samsung Tizen OS home screen and within Samsung Daily+. To use it, you simply press the microphone button on your Samsung remote control and start speaking. The animated character will then appear on the screen to help you.
Copilot is available on the 2025 lineup of Samsung devices, including :
- Micro RGB, Neo QLED, and OLED TVs
- The Frame and The Frame Pro TVs
- M7, M8, and M9 Smart Monitors
This feature is available at no extra cost. It is currently rolling out in specific markets, with plans to expand to more regions and models over time.
A Look at Your Privacy
When using a voice assistant, it is important to think about privacy. You can use Copilot on your Samsung TV without signing into a Microsoft account. However, the experience will be more generic.
For a more personalized service, you have the option to sign in. You can connect your Microsoft account using a QR code on the screen. When you do this, Copilot can remember your viewing habits and preferences from past conversations to give you better recommendations. This creates a trade-off. Signing in offers more convenience, but it also means sharing more information.
It is helpful to understand that many smart TVs already use technology to recognize what you are watching. This new AI assistant adds another layer by listening to your voice commands and, if you allow it, connecting to your personal Microsoft account data. This creates a more detailed profile of your household’s viewing habits and interests. Smart TVs are often used by multiple people, which means the assistant collects information about everyone in the home, including children.
Samsung and Microsoft provide privacy controls for these features. It is a good idea to review these settings carefully. You can manage permissions related to your Microsoft account, voice data, and conversation history to control how your information is used. Taking the time to understand these settings allows you to make an informed choice about how much data you are comfortable sharing.