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What Google Ads GenAI Features Generate Personalized Ad Variations?
See how generative AI powers Google Ads with prompt-based image/video generation, asset variations for Demand Gen—streamlining personalization vs. manual creation—for advertising efficiency.
Question
How does Generative AI help with personalized advertising on major platforms like Google Ads?
A. By manually creating one ad per campaign.
B. By generating new images and videos and creating variations.
C. By analyzing customer reviews.
D. By conducting in-person interviews with customers.
Answer
B. By generating new images and videos and creating variations.
Explanation
Generative AI in Google Ads, through features like Asset Studio and Demand Gen campaigns, uses text prompts to automatically create customized headlines, descriptions, images, videos, and asset variations tailored to campaign goals and audience segments, enabling rapid iteration, A/B testing, and personalization at scale across YouTube, Discover, and Gmail without manual design work.
Option A describes manual processes AI automates. Option C involves sentiment analysis, not ad generation. Option D relies on impractical human methods replaced by AI efficiency.