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What Does the {KeyWord:Default Text} Function Do in Google Ads?
Learn how the {KeyWord:Default Text} function works in Google Ads. Discover how Dynamic Keyword Insertion automatically updates your ad text to match a user’s search and improve relevance.
Question
What does the {KeyWord:Default Text} function do in Google Ads?
A. Inserts competitor names into ad headlines
B. Hides ad keywords to prevent repetition
C. Automatically inserts a user’s searched keyword into the ad headline/text when possible
D. Shows only long-tail keywords
Answer
C. Automatically inserts a user’s searched keyword into the ad headline/text when possible
Explanation
The {KeyWord:Default Text} function in Google Ads is the syntax used for Dynamic Keyword Insertion (DKI). It tells Google to automatically swap out that snippet of code with the exact keyword from your ad group that the user searched for, placing it directly into your ad’s headline or description. If the user’s search query is too long to fit within Google’s character limits (such as the 30-character limit for headlines), the system will simply fall back and display the “Default Text” you provided instead.