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How Do You Format Prices and Units in Google Ads Price Extensions?

Which Pricing Formats Are Supported by Google Price Extensions?

Learn which pricing formats are supported by Google Price Extensions. Discover how to use price qualifiers like “per hour,” “per night,” and price ranges to showcase your offerings accurately.

Question

Which pricing format is NOT supported by Google Price Extensions?

A. Price per night
B. Price range
C. Price per hour
D. Price auction bidding format

Answer

D. Price auction bidding format

Explanation

Google Ads Price Extensions (now known as Price Assets) allow advertisers to list specific products or services alongside a price. When configuring these prices, Google requires you to select from a specific list of “price qualifiers” and “unit quantities” to ensure the pricing is clear to the user. Advertisers can show a static price, or use qualifiers like “From” (a price range or starting price), “Up to,” or “Average.” Furthermore, they can attach unit quantities such as “per hour,” “per day,” “per night,” “per week,” “per month,” or “per year.” However, a dynamic “auction bidding format” is not a supported option; prices must be explicitly stated based on the available dropdown options.