What Best Describes Sitelink Extensions in Google Ads?
Learn what Sitelink Extensions are in Google Ads. Discover how adding extra clickable links directs users to specific pages on your website, improving ad visibility and click-through rates.
Question
Which of the following best describes Sitelink Extensions?
A. Links to external competitor websites
B. Additional clickable links in your ad that direct users to specific pages on your website
C. Phone numbers that appear on mobile ads
D. Automated ad headlines
Answer
B. Additional clickable links in your ad that direct users to specific pages on your website
Explanation
Sitelink Extensions (now known as Sitelink Assets) in Google Ads are highly effective additions to standard text ads that provide users with direct, clickable shortcuts to specific pages on an advertiser’s website. Instead of a user having to click the main ad headline and navigate from the homepage, Sitelinks appear directly below the main ad copy, allowing the user to bypass the main landing page and go straight to destinations like a “Contact Us” page, a specific product category, or a seasonal promotional page. By expanding the physical size of the ad and offering more relevant choices, Sitelinks are proven to significantly increase a campaign’s overall click-through rate (CTR).