What Is the Purpose of App Extensions in Google Ads?
Learn the primary purpose of App Extensions in Google Ads. Discover how appending a direct link to the app store encourages mobile users to download your app right from the search results.
Question
What is the purpose of App Extensions in Google Ads?
A. To show multiple website links under the ad
B. To list products with prices
C. To encourage users to call the business
D. To promote app downloads by linking directly to the app store
Answer
D. To promote app downloads by linking directly to the app store
Explanation
The primary purpose of App Extensions (now known as App Assets) in Google Ads is to encourage mobile and tablet users to download a business’s dedicated mobile application directly from the search results. When a user searches for relevant terms on a mobile device, this extension appends a specific, clickable link (such as “Download our App”) underneath the main text ad. Clicking the main ad headline still takes the user to the business’s website, but clicking the App Extension automatically detects the user’s device and routes them straight to the Google Play Store or Apple App Store to complete the installation.