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What’s the Right Way to Write Alt Text for Product Images?
Boost e-commerce SEO/UX with concise, keyword-smart alt tags: describe features accurately for screen readers, image search rankings, and 20-30% traffic gains—follow Google best practices.
Question
A digital marketing agency is revamping its client’s e-commerce website. How can they effectively use alt tags to enhance SEO and improve user experience?
A. Prioritize aesthetics over functionality by keeping alt tags short and stylish
B. Exclude alt tags for decorative images to simplify and streamline the code
C. Use concise text to describe images, incorporating relevant keywords where needed
D. Use consistent alt text for all images to ensure uniformity across content
Answer
C. Use concise text to describe images, incorporating relevant keywords where needed
Explanation
Digital marketing agencies enhance e-commerce SEO and UX via alt tags by crafting specific, descriptive text (under 125 characters) like “Black leather ankle boots with gold buckle, size 8″—leading with natural keywords that match product searches while aiding screen readers for 15% of users with disabilities, boosting image rankings and conversions without stuffing or redundancy. This strategy skips aesthetics-only (A), mandates empty alt=”” for purely decorative images (contra B), and rejects uniformity (D) that dilutes relevance, instead aligning with Google guidelines for context-rich descriptions that drive 20-30% more qualified traffic via visual search while improving accessibility compliance and dwell time on product pages.