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What Is the Main Advantage of Using Call Extensions in Google Ads?
Learn the main advantage of using Call Extensions in Google Ads. Discover how adding a click-to-call button helps mobile users contact your business directly, increasing leads and improving ad performance.
Question
What is the main advantage of using Call Extensions?
A. They allow users to call your business directly from the ad, especially useful on mobile devices
B. They add additional website links
C. They replace ad descriptions
D. They increase organic search ranking
Answer
A. They allow users to call your business directly from the ad, especially useful on mobile devices
Explanation
The main advantage of using Call Extensions (now known as Call Assets) is their ability to reduce friction by letting potential customers contact you instantly without needing to navigate through your website first. When your ad appears on a mobile device, this extension displays a clickable “click-to-call” button; when tapped, it automatically dials your business number. This immediate connection is highly effective for driving high-quality leads, increasing click-through rates, and tracking valuable phone conversions, making it particularly crucial for service-based or local businesses that rely on phone inquiries.