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What Is the Main Purpose of Google Ads Call Campaigns (Are They for Calls Only)?
Learn the true purpose of Call Ads in Google Ads. Discover how these ads are specifically designed to drive immediate phone calls directly from mobile search results without requiring a website visit.
Question
Which of the following statements about Call Ads is TRUE?
A. They encourage users to visit a website first before calling.
B. They can only appear on YouTube.
C. They are available only for desktop searches.
D. They are designed to drive phone calls directly from the ad.
Answer
D. They are designed to drive phone calls directly from the ad.
Explanation
Call Ads in Google Ads are explicitly designed to bypass the traditional website visit and generate phone calls directly from the search results page. When a user sees a Call Ad, instead of a standard headline linking to a landing page, they are presented with a prominent “Call” button; tapping this button immediately opens their mobile device’s phone dialer with your business number pre-filled. Because of this specific functionality, Call Ads are designed to only appear on mobile devices capable of making phone calls, making them highly effective for service-based businesses seeking immediate, high-intent customer interactions.