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What Is the Main Function of App Extensions in Google Ads?
Learn what an App Extension allows advertisers to do in Google Ads. Discover how appending a direct app store link encourages users to download or open your mobile app right from search results.
Question
What does an App Extension allow advertisers to do?
A. Run ads only inside mobile apps
B. Show a link that encourages users to download or open your mobile app directly from the ad
C. Promote apps only in Google Play store
D. Display app icons in video ads only
Answer
B. Show a link that encourages users to download or open your mobile app directly from the ad
Explanation
App Extensions (now called App Assets) in Google Ads are designed to seamlessly integrate app promotion into your standard text ads. When a user searches on a compatible mobile device, this extension appends a specific, clickable link (such as “Download our App”) below the main ad text. Clicking the main headline still directs the user to your website, but clicking the App Extension automatically detects whether the user is on an Android or iOS device and routes them directly to the corresponding Google Play Store or Apple App Store to download or open the app.