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What Is the Best Practice for Using Lead Form Extensions in Google Ads?
Discover the best practice for using Lead Form Extensions in Google Ads. Learn why keeping your forms short by asking only essential fields like name and email maximizes your submission rates.
Question
What is a best practice when using Lead Form Extensions in Google Ads?
A. Keep the form long to collect maximum data
B. Offer no incentive to avoid low-quality leads
C. Ask only essential fields like name & email for higher submission rate
D. Use them only for eCommerce websites
Answer
C. Ask only essential fields like name & email for higher submission rate
Explanation
When utilizing Lead Form Extensions (now known as Lead Form Assets) in Google Ads, a universally recognized best practice is to keep the form as short and frictionless as possible. Asking for only the absolute most essential information—such as a user’s name and email address—significantly lowers the barrier to entry, ensuring that users are not discouraged by a lengthy questionnaire. While longer forms with custom qualifying questions might yield fewer but more highly qualified leads, minimizing the required fields is the most effective strategy for maximizing your overall conversion and submission rates.