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What Is the Best Practice for Using Keyword Insertion in Google Ads?
Learn the top best practices for using Keyword Insertion in Google Ads. Discover why setting grammatically correct and natural-sounding default text is critical for preventing awkward ad copy.
Question
Which is a best practice for using keyword insertion?
A. Ensure default text fits naturally in the ad messaging
B. Use competitor brand names as default text
C. Only use broad match keywords
D. Always use it for every ad
Answer
A. Ensure default text fits naturally in the ad messaging
Explanation
When using Dynamic Keyword Insertion (DKI), a top best practice is to ensure that your default text (the “fallback” text) makes grammatical sense and fits naturally into the context of the ad. If a user’s search query is too long to fit within Google’s character limits, the system will rely on this default text instead. Therefore, it must be clear, compelling, and grammatically correct so your ad remains professional and coherent even when the exact keyword cannot be dynamically inserted.
It is specifically recommended not to use competitor brand names as default text (which can violate trademark policies) or broad match keywords (which can lead to irrelevant or nonsensical ad copy).