When Should You Use Promotion Extensions in Google Ads?
Learn exactly when to use Promotion Extensions in Google Ads. Discover how highlighting limited-time offers, sales, and discounts can increase urgency, boost CTR, and drive more conversions.
Question
When should you ideally use Promotion Extensions?
A. When trying to show brand values
B. When showcasing different product prices
C. When promoting app download links
D. When highlighting limited-time offers, sales, or discounts
Answer
D. When highlighting limited-time offers, sales, or discounts
Explanation
The ideal time to use Promotion Extensions (now known as Promotion Assets) is when your business is running a specific sale, discount, or seasonal event that you want to highlight to potential customers. These extensions appear below your main ad copy, often featuring a distinct price tag icon, and can display details like a percentage off, a specific dollar amount saved, promo codes, or valid dates for holidays like Black Friday or Cyber Monday. By instantly communicating a financial incentive, Promotion Extensions create a sense of urgency, help your ad stand out in crowded search results, and significantly increase click-through rates and conversions from users actively looking for deals.