Table of Contents
What Do Promo Extensions Do in Google Ads?
Learn what Promo Extensions are in Google Ads. Discover how highlighting sales, discounts, and special offers with a dedicated extension boosts your ad’s visibility and click-through rate.
Question
Which of the following best describes Promo Extensions?
A. They show additional links to your website
B. They let you highlight a sale, discount, or special offer in your ad
C. They display a list of your services under a header
D. They automatically call the business from the ad
Answer
B. They let you highlight a sale, discount, or special offer in your ad
Explanation
Promo Extensions (now known as Promotion Assets) are a specific feature in Google Ads designed to showcase special deals, percentage-off discounts, or dollar-amount sales directly within your search ad. These extensions append a distinct, clickable line of text—often featuring a visible “price tag” icon—below your main ad copy, allowing you to highlight seasonal events (like “Back-to-School” or “Black Friday”), minimum order requirements, or specific promo codes. By clearly advertising a financial incentive before a user even clicks, Promo Extensions make your ad stand out from competitors, increase click-through rates, and attract shoppers who are actively looking for deals.