What Do Location Extensions Do in Google Ads?
Learn what Location Extensions achieve in Google Ads. Discover how displaying your business address, a map pin, and travel distance drives local foot traffic and improves ad visibility.
Question
What do Location Extensions help advertisers achieve?
A. They automatically translate ad copy based on user location.
B. They show multiple products in a single ad.
C. They display business locations on Google Maps and in ads.
D. They allow users to compare competitor locations.
Answer
C. They display business locations on Google Maps and in ads.
Explanation
Location Extensions (now known as Location Assets) are a powerful local advertising feature designed to help users find and visit physical storefronts. When enabled by linking a Google Business Profile to a Google Ads account, these extensions append crucial, real-world information directly to your search ads—such as your physical business address, a clickable map pin, your phone number, or the approximate travel distance from the user’s current location. This added context not only increases your ad’s overall visibility and click-through rate, but it is specifically proven to drive local foot traffic by transforming online searches (like “coffee shop near me”) into direct offline visits.