Discover how AI-powered sentiment analysis and keyword extraction can provide valuable insights into customer opinions and preferences by analyzing social media data. Boost your market research with cutting-edge AI techniques.
Table of Contents
Question
AI can be a powerful tool for market research. How can AI analyze social media data to understand customer sentiment?
A. By identifying specific keywords related to your brand
B. By analyzing the tone and emotions expressed in text
C. Both
D. Neither
Answer
C. Both
Explanation
C. AI can analyze social media data to understand customer sentiment by both identifying specific keywords related to your brand and analyzing the tone and emotions expressed in the text. Natural Language Processing (NLP) techniques like sentiment analysis can determine the overall positive, negative, or neutral sentiment of social media posts mentioning the brand. At the same time, keyword extraction helps identify the most frequently used words associated with the brand, providing insights into customer opinions, preferences, and concerns.
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