The marketing strategies behind crypto and AI highlight their differences, with celebrity endorsement in crypto and academic/inventor promotion in AI.
Crypto relies on celebrity endorsement to attract mainstream investors, whereas AI is championed by intellectuals and focuses on enterprise adoption. AI’s goal is to automate routine tasks and provide dynamic personalization in business settings, despite many companies lacking necessary AI skills.
AI and cryptocurrencies, two of the biggest disruptions of the decade, could not be more polar opposite in how they market themselves. Cryptocurrencies love the limelight, throwing glittering endorsements left, right, and center from the hands of celebrities. From the hunky Matt Damon to the ever-glowing Paris Hilton, crypto has its claws in the rich and famous, making it feel more like a lottery win than a solid investment strategy.
Meanwhile, AI is like the quiet genius in the corner, its rise trumpeted by academics, inventors, and intellectual authorities. Focusing more on enterprise adoption than individual use, generative AI platforms are working to automate routine tasks and provide dynamic personalization. Imagine not having to deal with boring, repetitive tasks! Sounds dreamy, right?
However, there’s a catch. Despite the excitement and the projected growth of the generative AI market (expected to reach $1.3 trillion by 2032, from $40 billion in 2022), a lot of companies are still in the “AI Kindergarten”. Around 62% of executives confess they lack the necessary AI skills for successful deployment. Yikes!
AI is on its way to revolutionize our workplaces, easing us into the world of automating billing, updating CRM and ERP systems in real time, and even extracting information from legal documents. Let’s just hope it doesn’t ask for a raise.