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What Is the Main Benefit of Using Call Extensions in Google Ads?
Learn the main benefit of Call Extensions in Google Ads. Discover how appending a clickable phone number allows you to track direct phone calls, measure conversions, and improve campaign ROI.
Question
Which of the following is TRUE about Call Extensions?
A. They can only be used during business hours.
B. They automatically send text messages to customers.
C. They allow you to track phone calls made directly from your ad.
D. They are only available for desktop users.
Answer
C. They allow you to track phone calls made directly from your ad.
Explanation
Call Extensions (now known as Call Assets) allow you to append a phone number or a clickable call button to your Google search ads. A key benefit of this feature is that, when combined with Google’s call reporting and forwarding numbers, it enables you to meticulously track the phone calls generated directly from your ads, providing data such as call duration, the time of the call, caller area codes, and whether the call resulted in a conversion. Furthermore, Call Extensions are not restricted to just desktop or only business hours (although you can choose to schedule them), and they do not automatically send text messages.