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What Is the Benefit of Using Call Extensions in Google Ads?
Learn why Call Extensions are essential for Google Ads. Discover how appending a clickable phone number allows you to track direct phone calls, measure conversions, and improve campaign performance.
Question
Which of the following is TRUE about Call Extensions?
A. They can only be used during business hours.
B. They automatically send text messages to customers.
C. They allow you to track phone calls made directly from your ad.
D. They are only available for desktop users.
Answer
C. They allow you to track phone calls made directly from your ad.
Explanation
Call Extensions in Google Ads allow advertisers to append a clickable phone number or a prominent call button to their existing search ads. A major advantage of this feature is that it integrates with Google’s call reporting and forwarding numbers, enabling you to track exactly how many calls your ads generate, the duration of those calls, and whether they lead to conversions. Furthermore, Call Extensions are not limited to desktop or solely available during business hours (though they can be scheduled), and they do not send text messages.