How to Preform AI-Powered LinkedIn Lead Generation and Outreach?

Tools Needed

• PhantomBuster
• Google Sheets
• Hunter.io
• ChatGPT (GPT-4 Turbo)
• HubSpot CRM

Step 1: Scrape Leads from LinkedIn

1. Use PhantomBuster’s LinkedIn Search Export to scrape targeted leads based on filters such as:
   • Job Title (e.g., Marketing Managers, CTOs).
   • Industry (e.g., SaaS, Fintech).
   • Location (e.g., North America, Europe).
2. Configure PhantomBuster to extract key data, such as:
   • Name
   • Job Title
   • Company Name
   • Location
   • LinkedIn Profile URL
3. Export the scraped data into a CSV file and open it in Google Sheets for organisation.

Step 2: Enrich The Data

1. Use Hunter.io to enrich the data by finding missing contact details, such as verified email addresses.
2. Organise the enriched data in Google Sheets with columns like:
   • Name
   • Job Title
   • Company
   • LinkedIn Profile URL
   • Email Address
   • Industry
3. Add a column for “Lead Priority” to classify leads into categories:
   • High Priority: Decision-makers or highly engaged profiles.
   • Medium Priority: Relevant roles but less activity.
   • Low Priority: Less relevant or incomplete profiles.

Step 3: Input Data into HubSpot

1. Open HubSpot CRM and navigate to the Contacts section.
2. Import the enriched data as a CSV file:
   • Map fields such as Name, Job Title, Email, and LinkedIn Profile URL to corresponding fields in HubSpot.
   • Use the “Lead Priority” column to tag leads for segmentation.
3. Create lists in HubSpot based on lead categories (High, Medium, Low Priority).

Step 4: Craft Outreach Strategies with ChatGPT

Open ChatGPT (GPT-4 Turbo) and input a summary of your lead segments:

Sample Prompt:

Here are three lead segments from LinkedIn:
- High Priority: CMOs in SaaS companies with LinkedIn activity and email addresses.
- Medium Priority: Marketing Managers in Fintech, low LinkedIn engagement.
- Low Priority: Analysts in eCommerce, incomplete data.
For each segment suggest:
- LinkedIn connection request templates.
- Email outreach templates for those with emails.
- Follow-up strategies for improving response rates

Step 5: Automate Outreach on LinkedIn and Email

1. Use HubSpot CRM to send personalised email sequences to leads with verified email addresses:
   • Insert ChatGPT-generated email templates.
   • Set automated follow-ups based on engagement.
2. For LinkedIn outreach:
   • Use ChatGPT’s connection request templates to send personalised invites via LinkedIn.
   • Once connected, send follow-up messages using ChatGPT’s recommendations.
3. Track responses and engagement in HubSpot to prioritise follow-ups.

Step 6: Monitor Performance and Optimise

1. Use HubSpot’s analytics to track:
   • Email open rates
   • Reply rates
   • Conversion rates
2. For LinkedIn, monitor acceptance and reply rates manually or use tools like Sales Navigator to track engagement.
3. Input updated performance data into ChatGPT for recommendations:

Sample Prompt

LinkedIn connection requests had a 50% acceptance rate, but follow-up messages only resulted in 10% replies. Suggest adjustments to improve reply rates and engagement