Learn when clustering algorithms are the best approach for dividing customers into groups with similar behaviors vs. classification and regression models.
Which type of machine learning should you use to identify groups of people who have similar purchasing habits?
Clustering algorithms are designed to find clusters or segments within data based on similarities. By using clustering, you can identify groups of customers who exhibit comparable purchasing patterns, interests, demographics, etc. This makes clustering the right choice over classification and regression techniques for customer segmentation.
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