Looking to analyze brand sentiment and summarize text effectively? Explore how Azure AI Language can help you mine data for insights and improve your strategy.
Table of Contents
Question
You want to find out what people on X (formally known as Twitter) think of your brand by mining text for negative attitudes and offensive or profane comments toward the brand. You also want to extract sentences that are most relevant to the content and produce a summary of the transcriptions.
Which Azure service should you use?
A. Azure AI Content Safety
B. Azure AI Search
C. Azure AI Language
D. Azure AI Document Intelligence
E. Azure Content Moderator
Answer
C. Azure AI Language
Explanation
Azure AI Language uses natural language processing (NLP). It can assist with measuring the negative public perception of your brand on social media and generate executive summaries and key points of transcripts. Azure AI Language has the following features:
Named Entity Recognition (NER): Categorizes items such as people, places, and dates in text.
Personally identifying (PII) and health (PHI) information detection: Identifies and redacts sensitive information in text. Items such as email addresses, credit card information, passport numbers, and forms of identification are removed.
Language detection: Detects the language of a document. This feature returns a language code that can be used for various dialects or regional variations of a language.
Sentiment analysis and opinion mining: Analyzes sentiment (positive, negative, neutral) and opinions in text. This is commonly used by companies to see what consumers think of their products.
Summarization: Generates summaries of documents and conversations. Summarizes text by extracting sentences that represent the most relevant information about the content.
Key phrase extraction: Identifies and returns the main concepts in text.
You can use Azure AI Content Safety to detect harmful user-generated or AI-generated content in services or applications. However, this service will not mine text for negative attitudes toward the brand, nor will it extract sentences that are most relevant to the content and produce a summary of the transcriptions.
You would not use Azure Content Moderator. This service has been deprecated and replaced by Azure AI Content Safety.
You would not use Azure AI Document Intelligence in this scenario. Azure AI Document Intelligence will extract text from documents and forms, but it will not mine text for negative attitudes toward the brand.
You would not use Azure AI Search. This service retrieves content from applications. It can create search indexes for a full text or hybrid search. It will not extract the most relevant sentences for the content or produce a summary of the transcriptions.
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