Complete Google Ads Copywriting Template Collection: 50 Proven Prompts for Higher CTR
Discover 50 customizable paid search prompts designed to boost your PPC performance. These proven templates help businesses create compelling ad copy, optimize targeting, and increase conversions across Google Ads and Bing campaigns.
Ready to transform your paid search results? These 50 battle-tested prompts will help you create high-converting ad copy in minutes instead of hours. Whether you’re struggling with low click-through rates, poor quality scores, or ineffective targeting, these customizable templates provide the framework you need to outperform your competition and maximize your advertising ROI.
The prompts cover essential paid search elements including ad copy creation, negative keyword research, bid optimization strategies, audience targeting, and landing page improvements. Each template includes placeholders for your specific business, target persona, unique selling proposition, and customer challenges, making them instantly actionable for any industry or campaign type.
1. Write ad copy for <business> targeting <persona>, highlighting our <USP> while addressing their key challenge of <challenge>.
2. Generate a list of negative keywords to exclude for <business>’s paid search campaigns, considering our target <persona> and their <challenge> we aim to solve.
3. Craft a compelling headline and description for <business>’s paid search ad, emphasising our <USP> to attract <persona>.
4. Suggest bid adjustments for <business>’s paid search campaigns based on geographic locations where our target <persona> is most concentrated.
5. Write ad copy variations for <business> that address <persona>’s <challenge>, incorporating our <USP> as the solution.
6. Generate a list of long-tail keywords for <business> to target in paid search, considering our <USP> and <persona>’s search intent.
7. Craft ad extensions for <business>’s paid search campaigns that highlight our <USP> and provide additional value to <persona>.
8. Write a responsive search ad for <business> that dynamically includes keywords relevant to <persona>’s <challenge>.
9. Suggest ad scheduling adjustments for <business>’s paid search campaigns based on when our target <persona> is most likely to be searching.
10. Generate ad copy for <business> that creates a sense of urgency for <persona> to take action on our <USP>.
11. Write a paid search ad for <business> that addresses a common objection <persona> may have, and positions our <USP> as the solution.
12. Craft ad copy for <business> that highlights a recent achievement or award, increasing credibility for <persona>.
13. Generate a list of competitor keywords for <business> to target in paid search, considering our <USP> compared to theirs.
14. Write ad copy for <business> that includes a strong call-to-action, encouraging <persona> to take the next step.
15. Suggest landing page optimizations for <business>’s paid search campaigns to better address <persona>’s <challenge> and showcase our <USP>.
16. Craft ad copy for <business> that uses emotional triggers to connect with <persona>’s pain points and position our <USP> as the solution.
17. Generate a list of branded keywords for <business> to bid on in paid search, ensuring <persona> finds us when searching for our brand.
18. Write ad copy variations for <business> that test different value propositions related to our <USP>.
19. Suggest ad rotation settings for <business>’s paid search campaigns to optimise for clicks or conversions, based on our goals for <persona>.
20. Craft ad copy for <business> that leverages social proof, such as customer reviews or testimonials, to build trust with <persona>.
21. Generate a list of questions <persona> might ask related to their <challenge>, and write paid search ad copy for <business> that directly addresses those questions.
22. Write an ad copy for <business> that uses numbers or statistics to quantify the benefits of our <USP> for <persona>.
23. Suggest bid adjustments for <business>’s paid search campaigns based on device type, considering <persona>’s preferred device for searching.
24. Craft ad copy variations for <business> that test different calls-to-action, encouraging <persona> to engage with our brand.
25. Generate a list of in-market audiences for <business> to target in paid search, based on <persona>’s interests and intent.
26. Write an ad copy for <business> that addresses <persona>’s stage in the buyer’s journey, tailoring our message and <USP> to their needs.
27. Suggest ad extension types for <business> to use in paid search, providing additional information and value to <persona>.
28. Craft ad copy for <business> that highlights a unique feature or benefit of our product/service, setting us apart from competitors for <persona>.
29. Generate a list of remarketing audiences for <business> to target in paid search, based on <persona>’s previous interactions with our brand.
30. Write ad copy variations for <business> that test different tones and styles, such as informative, humorous, or emotional, to resonate with <persona>.
31. Suggest bid adjustments for <business>’s paid search campaigns based on the day of the week, considering when <persona> is most likely to convert.
32. Craft ad copy for <business> that addresses a timely event or trend relevant to <persona>, positioning our <USP> as the solution.
33. Generate a list of similar audiences for <business> to target in paid search, expanding our reach to new prospects similar to <persona>.
34. Write ad copy for <business> that uses scarcity tactics, such as limited-time offers or low stock alerts, to create urgency for <persona>.
35. Suggest ad customizers for <business> to use in paid search, dynamically updating ad copy based on <persona>’s search query or other factors.
36. Craft ad copy variations for <business> that test different display URLs, highlighting relevant pages or categories for <persona>.
37. Generate a list of affinity audiences for <business> to target in paid search, based on <persona>’s interests and lifestyle.
38. Write an ad copy for <business> that addresses common myths or misconceptions related to our industry, educating <persona> and positioning our <USP> as the truth.
39. Suggest bid adjustments for <business>’s paid search campaigns based on the time of day, considering when <persona> is most active and engaged.
40. Craft ad copy for <business> that uses storytelling techniques to connect with <persona> on an emotional level and showcase our <USP>.
41. Generate a list of life events for <business> to target in paid search, reaching <persona> during major milestones or transitions.
42. Write ad copy variations for <business> that test different ad formats, such as expanded text ads or responsive search ads, to optimise performance for <persona>.
43. Suggest ad schedule bid adjustments for <business>’s paid search campaigns, allocating more budget to peak performance times for <persona>.
44. Craft ad copy for <business> that leverages fear of missing out (FOMO), encouraging <persona> to act now to avoid losing out on our <USP>.
45. Generate a list of custom intent audiences for <business> to target in paid search, reaching <persona> based on their recent search behaviour.
46. Write an ad copy for <business> that addresses <persona>’s common pain points, agitating the problem before presenting our <USP> as the solution.
47. Suggest ad rotation settings for <business>’s paid search campaigns, prioritising high-performing ads that resonate with <persona>.
48. Craft ad copy variations for <business> that test different keyword insertion strategies, dynamically including <persona>’s search query in the ad.
49. Generate a list of seasonal or holiday-related keywords for <business> to target in paid search, capitalising on increased demand from <persona> during these times.
50. Write ad copy for <business> that uses inclusive language and diverse representation, ensuring <persona> feels welcomed and understood by our brand.