High-Conversion Copywriting Prompts Custom Templates for Target Audience, USP, and Business Challenges
Access 50 expert copywriting prompts designed to help you create compelling headlines, CTAs, product descriptions, and more—customized for your business, target persona, and unique selling proposition. Perfect for marketers and business owners seeking actionable templates to boost engagement, address challenges, and drive results.
Discover how to tailor each copywriting prompt for your brand’s unique needs—read on for the full list and start transforming your marketing content into high-performing assets.
1. Write a compelling headline for <business> that grabs the attention of <persona> by highlighting the key benefit of <USP>. The headline should be no more than 15 words.
2. Craft an engaging opening paragraph for <business>’s landing page that addresses the main challenge faced by <persona> and hints at how <USP> can help overcome it.
3. Create a persuasive call-to-action (CTA) for <business> that encourages <persona> to take the desired action. The CTA should emphasise the unique value proposition of <USP>.
4. Write a product description for <business> that showcases the features and benefits of <USP> in a way that resonates with <persona>. Use language that addresses their specific needs and challenges.
5. Develop an email subject line for <business> that intrigues <persona> and entices them to open the email. The subject line should be related to <USP> and address a key challenge.
6. Craft a social media post for <business> that highlights the unique aspects of <USP> and encourages <persona> to engage with the content. Use a conversational tone that aligns with the platform.
7. Write a blog post introduction for <business> that captures the attention of <persona> by addressing a common challenge they face. The introduction should lead into how <USP> can help solve the problem.
8. Create a tagline for <business> that encapsulates the essence of <USP> in a memorable and concise manner. The tagline should resonate with <persona> and differentiate the brand from competitors.
9. Develop a customer testimonial for <business> that showcases how <USP> has helped <persona> overcome a specific challenge. Use the customer’s own words to add authenticity and credibility.
10. Write a value proposition statement for <business> that clearly communicates the unique benefits of <USP> to <persona>. The statement should be concise and compelling.
11. Craft a meta description for <business>’s website that incorporates <USP> and entices <persona> to click through from search engine results pages. Keep it within the 155-character limit.
12. Create an About Us page introduction for <business> that tells the brand’s story in a way that resonates with <persona>. Highlight how <USP> sets the business apart and addresses customer needs.
13. Write a product category description for <business>’s e-commerce site that helps <persona> understand the key benefits of <USP> and how it relates to their needs. Use persuasive language and focus on the customer.
14. Develop a series of bullet points for <business>’s sales page that highlight the unique features and advantages of <USP>. Each bullet point should be concise and focused on a single benefit that matters to <persona>.
15. Craft an FAQ section for <business>’s website that addresses common questions and concerns <persona> may have about <USP>. Use clear, concise language and provide helpful, informative answers.
16. Write a press release headline for <business> that announces a new product or service related to <USP>. The headline should grab the attention of <persona> and communicate the key benefit.
17. Create a series of social media ad headlines for <business> that showcase different aspects of <USP> and appeal to <persona>’s needs and interests. Each headline should be attention-grabbing and persuasive.
18. Develop a product comparison table for <business> that highlights how <USP> stacks up against competitors’ offerings. Focus on the features and benefits that matter most to <persona>.
19. Write a case study excerpt for <business> that demonstrates how <USP> has helped a customer similar to <persona> achieve a specific goal or overcome a challenge. Use concrete examples and data to support your claims.
20. Craft a newsletter introduction for <business> that engages <persona> by sharing valuable insights or tips related to <USP>. The introduction should entice readers to continue reading the full newsletter.
21. Create a video script introduction for <business> that captures the attention of <persona> and highlights the key benefits of <USP>. The introduction should be concise and engaging, encouraging viewers to watch the full video.
22. Write a mission statement for <business> that aligns with the values and aspirations of <persona>. The mission statement should incorporate <USP> and communicate the brand’s purpose and commitment to its customers.
23. Develop a series of Instagram captions for <business> that showcase the lifestyle and emotions associated with <USP>. Each caption should resonate with <persona> and encourage engagement.
24. Craft a Twitter thread for <business> that tells a compelling story related to <USP> and how it has impacted customers like <persona>. Use a mix of text, images, and hashtags to make the thread engaging and shareable.
25. Write a LinkedIn article introduction for <business> that addresses a common challenge faced by <persona> and positions <USP> as a potential solution. The introduction should be professional and thought-provoking.
26. Create a series of Google Ads headlines and descriptions for <business> that highlight the key benefits of <USP> and appeal to <persona>’s search intent. Use relevant keywords and compelling calls-to-action.
27. Develop a product unboxing description for <business> that walks <persona> through the experience of receiving and opening a package containing <USP>. Use sensory language to create excitement and anticipation.
28. Write a blog post conclusion for <business> that summarises the key takeaways related to <USP> and encourages <persona> to take a specific action, such as making a purchase or signing up for a newsletter.
29. Craft a series of Facebook ad headlines and descriptions for <business> that showcase the unique value proposition of <USP> and appeal to <persona>’s interests and pain points. Use eye-catching visuals and compelling copy.
30. Create an email nurture sequence for <business> that guides <persona> through the customer journey, highlighting the benefits of <USP> at each stage. Use personalised language and focus on building trust and credibility.
31. Write a landing page subheadline for <business> that supports the main headline by providing additional context about <USP> and how it addresses <persona>’s needs. The subheadline should be clear and persuasive.
32. Develop a series of Pinterest pin descriptions for <business> that showcase the aesthetic and emotional appeal of <USP>. Each description should include relevant keywords and hashtags to improve discoverability.
33. Craft a YouTube video description for <business> that provides an overview of the content and highlights how <USP> will be discussed. The description should include relevant keywords and a clear call-to-action.
34. Write a series of Amazon product bullet points for <business> that highlight the key features and benefits of <USP> in a concise and scannable format. Each bullet point should address a specific need or concern of <persona>.
35. Create a TikTok video script for <business> that showcases <USP> in a creative and engaging way. The script should use trending hashtags and challenges to appeal to <persona>’s interests and encourage shares.
36. Develop a series of SMS marketing messages for <business> that promote <USP> and encourage <persona> to take a specific action, such as making a purchase or attending an event. Use personalised language and include clear calls-to-action.
37. Write a Quora answer for <business> that addresses a common question related to <USP> and provides valuable insights and advice to <persona>. The answer should be informative and position the brand as a thought leader.
38. Craft a series of Reddit post titles for <business> that highlight interesting aspects of <USP> and encourage <persona> to engage with the content. Each title should be attention-grabbing and relevant to the subreddit’s theme.
39. Create a series of podcast episode titles and descriptions for <business> that explore different facets of <USP> and how they relate to <persona>’s interests and challenges. Use compelling language and include guest speaker information.
40. Write a Snapchat ad headline and description for <business> that showcases <USP> in a fun and creative way. The ad should use eye-catching visuals and include a clear call-to-action that appeals to <persona>.
41. Develop a series of billboard headlines for <business> that communicate the key benefits of <USP> in a concise and memorable way. Each headline should be easy to read and understand at a glance.
42. Craft a series of Instagram Stories for <business> that showcase <USP> in action and provide value to <persona>. Use a mix of visuals, text, and interactive elements to keep viewers engaged.
43. Write a product packaging description for <business> that highlights the unique features and benefits of <USP>. The description should be concise, informative, and appeal to <persona>’s needs and preferences.
44. Create a series of LinkedIn sponsored content headlines and descriptions for <business> that position <USP> as a solution to common challenges faced by <persona>. Use professional language and include relevant statistics and insights.
45. Develop a series of Twitter polls for <business> that engage <persona> by asking for their opinions and experiences related to <USP>. Use the poll results to create follow-up content and foster community engagement.
46. Write a series of Facebook post captions for <business> that tell a story related to <USP> and how it has impacted real customers. Use a mix of text, images, and videos to make the posts engaging and shareable.
47. Craft a series of email subject lines for <business> that tease the content of the email and highlight the value of <USP> to <persona>. Each subject line should be intriguing and encouraging.
48. Create a series of YouTube video titles and thumbnails for <business> that showcase different aspects of <USP> and appeal to <persona>’s interests. Use eye-catching visuals and compelling language to encourage clicks.
49. Develop a series of Google My Business posts for <business> that promote <USP> and encourage <persona> to take a specific action, such as visiting the store or making a purchase. Use local keywords and include clear calls-to-action.
50. Write a series of Pinterest board titles and descriptions for <business> that organise content related to <USP> in a way that appeals to <persona>’s interests and needs. Use relevant keywords and hashtags to improve discoverability.