Advanced Competitor Research Templates: 50 Actionable Prompts for Market Dominance
Discover 50 proven competitor analysis prompts designed to identify market opportunities, analyze pricing strategies, and outperform rivals. Complete framework with customizable templates for businesses seeking competitive advantage through strategic intelligence and market positioning.
Ready to gain the competitive edge your business needs? These 50 comprehensive competitor analysis prompts will transform how you research, analyze, and outmaneuver your competition. From pricing strategies to customer retention tactics, each prompt is designed to provide actionable insights that drive real business results. Dive into this complete framework and start building your competitive intelligence strategy today – your market position depends on it.
The content focuses on providing a comprehensive toolkit for businesses to conduct thorough competitor analysis across multiple dimensions including marketing strategies, customer service, pricing, digital presence, and customer retention. Each prompt is structured with customizable placeholders allowing businesses to tailor the analysis to their specific industry, target audience, and unique selling propositions.
1. Identify the top 5 competitors for <business> and analyse their market share, pricing strategies, and target audience.
2. Compare the unique selling proposition (USP) of <business> with <USP> against the USPs of its main competitors. Identify areas where <business> has a competitive advantage and where it may be lacking.
3. Analyse the marketing strategies employed by <business>’s competitors, focusing on their content marketing, social media presence, and advertising campaigns. Identify best practices and areas for improvement for <business>.
4. Evaluate the customer service and support offered by <business>’s competitors. Compare it to the experience provided by <business> and identify opportunities to differentiate based on <USP>.
5. Conduct a SWOT analysis for <business> and its top 3 competitors, considering their strengths, weaknesses, opportunities, and threats in the market.
6. Analyse the online reviews and customer feedback for <business>’s competitors. Identify common praise and complaints and compare them to feedback received by <business>.
7. Research the target audience of <business>’s competitors and create buyer personas. Compare these personas to <persona> and identify any gaps or opportunities for <business> to better serve its target market.
8. Evaluate the website user experience and design of <business>’s competitors. Identify best practices and areas where <business> can improve its online presence to better showcase its <USP>.
9. Analyse the pricing strategies of <business>’s competitors and compare them to <business>’s pricing. Identify opportunities for <business> to adjust its pricing or bundle products/services to remain competitive.
10. Research the partnerships and collaborations of <business>’s competitors. Identify potential partnership opportunities for <business> that align with its <USP> and target audience.
11. Evaluate the content strategy of <business>’s competitors, including their blog posts, videos, podcasts, and other resources. Identify gaps in their content that <business> can fill to attract and engage <persona>.
12. Analyse the social media presence and engagement of <business>’s competitors. Identify the platforms they are most active on and the type of content that resonates with their audience. Compare this to <business>’s social media strategy and identify areas for improvement.
13. Research the email marketing campaigns of <business>’s competitors. Analyse their frequency, content, and calls-to-action. Identify best practices that <business> can adopt to better nurture and convert leads.
14. Evaluate the mobile-friendliness and responsiveness of <business>’s competitors’ websites. Identify areas where <business> can improve its mobile user experience to better serve <persona>.
15. Analyse the search engine optimization (SEO) strategies of <business>’s competitors. Identify the keywords they are targeting and their backlink profiles. Compare this to <business>’s SEO efforts and identify opportunities for improvement.
16. Research the thought leadership and industry expertise demonstrated by <business>’s competitors. Identify opportunities for <business> to showcase its <USP> and establish itself as a leader in the industry.
17. Evaluate the customer loyalty programs offered by <business>’s competitors. Identify the incentives and rewards they provide and compare them to <business>’s loyalty program. Identify areas for improvement to better retain <persona>.
18. Analyse the international presence and localization efforts of <business>’s competitors. Identify opportunities for <business> to expand its reach and better serve customers in different regions.
19. Research the community involvement and corporate social responsibility initiatives of <business>’s competitors. Identify opportunities for <business> to differentiate itself and align with the values of <persona>.
20. Evaluate the customer onboarding and education process provided by <business>’s competitors. Identify best practices and areas where <business> can improve to help <persona> better understand and utilise its products/services.
21. Analyse the sales process and tactics used by <business>’s competitors. Identify their key selling points and compare them to <business>’s <USP>. Identify opportunities to improve <business>’s sales strategy.
22. Research the customer retention strategies employed by <business>’s competitors. Identify the tactics they use to reduce churn and keep customers engaged. Compare this to <business>’s retention efforts and identify areas for improvement.
23. Evaluate the product packaging and branding of <business>’s competitors. Identify the key messages and visual elements they use to attract <persona>. Compare this to <business>’s branding and identify opportunities to better differentiate.
24. Analyse the influencer marketing strategies used by <business>’s competitors. Identify the influencers they partner with and the type of content they create. Identify opportunities for <business> to leverage influencer marketing to reach <persona>.
25. Research the customer feedback and product development process of <business>’s competitors. Identify how they gather and incorporate customer insights to improve their offerings. Compare this to <business>’s process and identify areas for improvement.
26. Evaluate the affiliate marketing programs offered by <business>’s competitors. Identify the commission structures and promotional materials they provide. Identify opportunities for <business> to create or improve its affiliate program to better incentivize partners.
27. Analyse the video marketing strategies employed by <business>’s competitors. Identify the types of videos they create and the platforms they distribute them on. Compare this to <business>’s video marketing efforts and identify areas for improvement.
28. Research the employee recruitment and retention strategies of <business>’s competitors. Identify the benefits and perks they offer to attract top talent. Compare this to <business>’s HR practices and identify opportunities to better compete for talent.
29. Evaluate the customer support channels and response times of <business>’s competitors. Identify the tools and processes they use to efficiently resolve customer issues. Compare this to <business>’s customer support and identify areas for improvement.
30. Analyse the event marketing strategies used by <business>’s competitors. Identify the types of events they sponsor or host and the target audience they aim to reach. Identify opportunities for <business> to leverage events to showcase its <USP> and engage <persona>.
31. Research the sustainability and environmental initiatives of <business>’s competitors. Identify how they communicate their commitment to sustainability and how it resonates with their target audience. Compare this to <business>’s sustainability efforts and identify opportunities to better align with the values of <persona>.
32. Evaluate the user-generated content (UGC) strategies of <business>’s competitors. Identify how they encourage and showcase customer reviews, testimonials, and social media posts. Identify opportunities for <business> to better leverage UGC to build trust and credibility with <persona>.
33. Analyse the referral marketing programs offered by <business>’s competitors. Identify the incentives they provide for customer referrals and how they promote the program. Compare this to <business>’s referral program and identify areas for improvement.
34. Research the co-marketing partnerships and collaborations of <business>’s competitors. Identify the brands they partner with and the type of content or promotions they create together. Identify potential co-marketing opportunities for <business> that align with its <USP> and target audience.
35. Evaluate the customer education and onboarding process of <business>’s competitors. Identify the resources and support they provide to help customers get started with their products/services. Compare this to <business>’s onboarding process and identify areas for improvement to better serve <persona>.
36. Analyse the social media advertising strategies of <business>’s competitors. Identify the platforms they advertise on, the ad formats they use, and the messaging they employ. Compare this to <business>’s social media advertising efforts and identify opportunities to better reach and engage <persona>.
37. Research the content repurposing strategies of <business>’s competitors. Identify how they repurpose and distribute their content across different channels to maximise its reach and impact. Identify opportunities for <business> to better repurpose its content to reach <persona>.
38. Evaluate the customer loyalty and advocacy programs of <business>’s competitors. Identify how they incentivize and recognize their most loyal customers. Compare this to <business>’s loyalty and advocacy efforts and identify areas for improvement.
39. Analyse the lead generation and nurturing strategies of <business>’s competitors. Identify the tactics they use to attract and qualify leads, and how they nurture them through the sales funnel. Compare this to <business>’s lead generation and nurturing process and identify areas for improvement.
40. Research the webinar and online event strategies of <business>’s competitors. Identify the topics they cover, the formats they use, and how they promote and follow up on their events. Identify opportunities for <business> to leverage webinars and online events to showcase its <USP> and engage <persona>.
41. Evaluate the customer feedback and review management process of <business>’s competitors. Identify how they respond to and leverage customer feedback to improve their products/services and reputation. Compare this to <business>’s feedback management process and identify areas for improvement.
42. Analyse the influencer marketing strategies of <business>’s competitors, focusing on how they leverage micro-influencers and niche experts to reach <persona>. Identify opportunities for <business> to partner with relevant influencers to showcase its <USP>.
43. Research the account-based marketing (ABM) strategies of <business>’s competitors. Identify how they tailor their marketing and sales efforts to specific high-value accounts. Compare this to <business>’s ABM efforts and identify areas for improvement.
44. Evaluate the customer success and retention strategies of <business>’s competitors. Identify how they ensure customers achieve their desired outcomes and continue to derive value from their products/services. Compare this to <business>’s customer success efforts and identify areas for improvement.
45. Analyse the employee advocacy and thought leadership strategies of <business>’s competitors. Identify how they empower their employees to share their expertise and represent the brand on social media and other channels. Identify opportunities for <business> to better leverage employee advocacy to reach <persona>.
46. Research the video testimonial and case study strategies of <business>’s competitors. Identify how they showcase customer success stories and the impact of their products/services. Compare this to <business>’s use of video testimonials and case studies and identify areas for improvement.
47. Evaluate the interactive content and assessment strategies of <business>’s competitors. Identify how they use quizzes, calculators, and other interactive tools to engage and qualify leads. Identify opportunities for <business> to leverage interactive content to better showcase its <USP> and engage <persona>.
48. Analyse the chatbot and conversational marketing strategies of <business>’s competitors. Identify how they use chatbots and messaging apps to engage with customers and prospects in real-time. Compare this to <business>’s conversational marketing efforts and identify areas for improvement.
49. Research the customer education and certification programs offered by <business>’s competitors. Identify how they help customers develop skills and expertise related to their products/services. Identify opportunities for <business> to create or improve its customer education program to better serve <persona>.
50. Evaluate the social proof and trust-building strategies of <business>’s competitors. Identify how they showcase customer logos, awards, and other trust signals on their website and marketing materials. Compare this to <business>’s use of social proof and identify areas for improvement to better establish credibility with <persona>.