Table of Contents
Marketing Plan Overview
Develop a high-level marketing plan for <product/service> outlining goals, strategies, channels, budget and KPIs for the next <time period>.
Product Launch Strategy
Outline a comprehensive go-to-market strategy for launching <new product>. Include pre-launch, launch and post-launch activities across marketing channels.
Content Marketing Plan
Create a content marketing strategy for <brand> to achieve <goal>. Include content types, channels, and distribution tactics.
Customer Journey Mapping
Map out the customer journey for <product/service>, identifying key touchpoints and marketing opportunities at each stage.
Channel Strategy
Develop a multi-channel marketing strategy for <brand>, outlining the role and tactics for each channel (e.g., social, email, content, paid ads).
Lead Generation Plan
Create a lead generation strategy for <product/service> targeting <ideal customer profile>. Include tactics, lead magnets, and nurturing processes.
Customer Retention Strategy
Develop a customer retention strategy for <product/service>. Include loyalty programs, upsell/cross-sell opportunities, and engagement tactics.
Brand Awareness Campaign
Plan a brand awareness campaign for <brand> targeting <audience>. Outline key messages, channels, and measurement metrics.
Marketing Budget Allocation
Create a marketing budget allocation plan for <brand> to achieve <goals>. Break down spending by channel and initiative.
Partnership Marketing Strategy
Develop a partnership marketing strategy for <brand> to expand reach and acquire new customers. Identify potential partners and collaboration ideas.