Based on the provided [business description], develop a tailored social media content strategy aimed at boosting brand visibility and engagement. Focus on identifying the target audience, choosing the right platforms, crafting platform-specific content, establishing posting schedules, and defining metrics for continuous improvement. Ensure the strategy aligns with the business's goals and incorporates storytelling to emotionally connect with the audience. What unique ideas can you propose to make the content stand out? Business description: [Insert here]