Learn about the usage gap, a key element in planning gap analysis that compares total market potential to actual consumer usage. Prepare for the CISSP-ISSAP certification exam with this concise explanation.
Table of Contents
Question
Which of the following elements of planning gap measures the gap between the total potential for the market and the actual current usage by all the consumers in the market?
A. Project gap
B. Product gap
C. Competitive gap
D. Usage gap
Answer
D. Usage gap
Explanation
The usage gap measures the difference between the total potential demand for a product or service in a market and the actual current consumption by all consumers in that market. It helps identify untapped market potential and opportunities for growth.
The usage gap is calculated by subtracting the current market usage from the total market potential. This gap represents the potential for increased adoption and usage of the product or service within the existing market.
By analyzing the usage gap, organizations can develop strategies to convert potential customers into active users, thereby increasing market share and revenue. Strategies may include targeted marketing campaigns, product improvements, or addressing barriers to adoption.
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