Enhancing the lifecycle of your insight

Pharmaceutical and healthcare companies invest a great deal of time and money in commissioning research to address their insight gaps. The process often results in a suboptimal return on investment (ROI) due to faulty communication and inefficient documentation of insights. Amit Sheinholtz, Senior Associate User Experience Consultant and Elisa del Galdo, Head of Customer Experience […]

Designing a global digital patient services platform

Within our customer experience capability at Blue Latitude Health (BLH), our user experience researchers and designers are tasked with the understanding customer and client needs, to drive innovation and to solve real problems. Recently, a client required a centralized system to drive the development and deployment of data-driven patient services. They wanted the design and […]

Why aren’t doctors using digital therapeutics?

The digital therapeutics market is set to reach almost $1 billion by 2026 as wearables and apps continue to play an important role in enhancing healthcare. However, the adoption of these tools by healthcare professionals is comparatively low. Senior User Experience Consultant Stewart Anderson explains why. In the digital age, the technology exists to better […]

Strategies for Efficient Clinical Supply Management and Forecasting

A proactive approach for effective clinical supply management is essential for reducing the risk of supply-related delays, stock-outs, and excess inventory. Utilizing simulations to performing “What If” scenario planning for demand forecasting is a powerful, insightful supply chain management tool, particularly for complex studies with multiple variables. However, forecasts are only as good as the […]

What Pharma and Biotech Companies Stand to Grain from Early Drug Development Failures

Learn How to Slash Your Spending by Failing Faster Pharma and biotech companies waste billions of dollars—and years of research—developing drugs that will never make it to market. This article examines the skyrocketing cost of drug development and provides step-by-step guidance for executing a successful fail fast strategy. You’ll learn: The top benefits of a […]

Payment Accuracy Strategy and the American Value-Based Healthcare System

As the U.S. shifts to value-based care models, getting reimbursement claims accurate from the get-go becomes ever more important. Driving Payment Accuracy is of critical importance to many health plans. It’s important to understand how the market is evolving, how to take advantage of best practices, and how to avoid common pitfalls associated with some […]

Customizing Healthcare Communications for Men and Women To Maximize Engagement and Participation

Providers understand the importance of communicating with patients about gender-specific health risks and conditions. However, other less obvious differences in care expectations exist between the sexes. For example, a recent Intrado study found that male patients have a greater interest in receiving healthcare communications about bills and financial responsibilities than female patients. A recent Intrado […]