Category Archives: Healthcare

Pharmaceutical and healthcare companies invest a great deal of time and money in commissioning research to address their insight gaps. The process often results in a suboptimal return on investment (ROI) due to faulty communication and inefficient documentation of insights. Amit Sheinholtz, Senior Associate User Experience Consultant and Elisa del Galdo, Head of Customer Experience […]

Innovation in healthcare does not always come in a digital package. It is born in understanding the true cause of problems, observed or experienced, and using this insight to inform and inspire the creation of solutions that are fit for purpose. This understanding of unmet needs is driven by investigating patients’ problems from the outside […]

Rachel de Sain is one of the women behind Australia’s groundbreaking digital health strategy, which resulted in a 90% uptake of electronic medical records across the country. Here she shares her story and the insights she learned along the way.

Within our customer experience capability at Blue Latitude Health (BLH), our user experience researchers and designers are tasked with the understanding customer and client needs, to drive innovation and to solve real problems. Recently, a client required a centralized system to drive the development and deployment of data-driven patient services. They wanted the design and […]

Head of Customer Experience Elisa del Galdo explores how healthcare technology can help chronic disease patients and asks what makes a good digital therapeutic? In the 20th century, research, technology, and new novel treatments have enabled us to increase the average lifespan by 25 years, but our healthspan has not increased accordingly. We live longer, […]

The digital therapeutics market is set to reach almost $1 billion by 2026 as wearables and apps continue to play an important role in enhancing healthcare. However, the adoption of these tools by healthcare professionals is comparatively low. Senior User Experience Consultant Stewart Anderson explains why. In the digital age, the technology exists to better […]

Imagine a world where medical records are never lost, doctors and hospitals are more efficient, and no matter where you are, your physician can access your notes at the click of a button. That’s the attractive promise of the electronic medical record (EMR). Hospitals across the western world are buying into EMR systems. The prestigious […]

A proactive approach for effective clinical supply management is essential for reducing the risk of supply-related delays, stock-outs, and excess inventory. Utilizing simulations to performing “What If” scenario planning for demand forecasting is a powerful, insightful supply chain management tool, particularly for complex studies with multiple variables. However, forecasts are only as good as the […]

Learn How to Slash Your Spending by Failing Faster Pharma and biotech companies waste billions of dollars—and years of research—developing drugs that will never make it to market. This article examines the skyrocketing cost of drug development and provides step-by-step guidance for executing a successful fail fast strategy. You’ll learn: The top benefits of a […]

As companies face pressure to bring drugs to market quicker & at minimal cost, pharma & biotech companies are outsourcing parts of the drug development & manufacturing process. Outsourcing eliminates the need to maintain expensive in-house facilities & provides access to other technologies & expertise.

Getting the attention of busy physicians and hospital executives is more challenging than ever for medical device manufacturers across the globe. Doctors are busier and have less time to see patients, let alone talk to a sales representative. Successful medical device marketers have learned how to harness the power of digital to achieve their key […]

As the U.S. shifts to value-based care models, getting reimbursement claims accurate from the get-go becomes ever more important. Driving Payment Accuracy is of critical importance to many health plans. It’s important to understand how the market is evolving, how to take advantage of best practices, and how to avoid common pitfalls associated with some […]

The headline on 14 November 2019 In a recent study, doctors gave EHRs an “F” for usability. The American Medical Association says it’s a “national imperative” to fix the problem. Researchers surveyed 870 U.S. physicians about EHRs and asked them to rank system usability with a score of 0 to 100. The mean score was […]

Providers understand the importance of communicating with patients about gender-specific health risks and conditions. However, other less obvious differences in care expectations exist between the sexes. For example, a recent Intrado study found that male patients have a greater interest in receiving healthcare communications about bills and financial responsibilities than female patients. A recent Intrado […]