The CMO Guide to Social Landscape


Customer Communication: An excellent way to communicate with your followers, unique Google+ features include Hangouts, enabling face-to-face chats that can be used in a variety of ways. Circles provide a way to place people in relevant groups.

Brand Exposure: With Google’s new update to its algorithm, the majority of searches for brands are showing Google+ pages near the top. The same goes for all content and pages that have received +1s. Google+ now estimates it has 90 million users, of which 65 million are active.

Traffic to you site: Content is heavily shared and has an excellent chance of receiving traffic to individual posts. Also, the more +1s to your content and pages, the more likely you will reach the top of the SERPs due to Google’s favoring pages and sharing.

SEO: Receiving +1s to both content and pages has shown significant SERP increase. This is an excellent tool for brand management as well as content promotion for SEO purposes.
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