Table of Contents
Question
Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?
A. List Hygiene
B. Sender Authentication
C. Content
Answer
A. List Hygiene
Explanation
Answer: A. List Hygiene
Comprehensive Explanation:
Email deliverability is the measure of the successful delivery of emails to the recipients’ inboxes, ensuring that they don’t end up in spam folders or get blocked by email servers. High deliverability is a critical aspect of any successful email marketing campaign.
Spam traps are email addresses specifically designed to identify and catch spammers who send unsolicited emails. These traps are managed by Internet Service Providers (ISPs), anti-spam organizations, or other email security companies. When an email is sent to a spam trap, it can negatively impact the sender’s reputation, leading to reduced deliverability.
The part of deliverability that is tied to hitting Spam Traps during a send is “A. List Hygiene.”
List hygiene refers to the practices of regularly cleaning and maintaining email lists to ensure they contain valid, engaged, and opt-in email addresses. It involves removing inactive or unengaged subscribers, suppressing hard bounces, and avoiding sending emails to risky or potentially harmful email addresses.
Here’s why List Hygiene is the correct option:
- Spam traps are often created from abandoned or inactive email addresses. By regularly cleaning your email list and removing inactive subscribers, you reduce the risk of hitting spam traps.
- Inactive or unengaged subscribers are more likely to forget they subscribed to your emails or mark them as spam when they receive them. This negative engagement can damage your sender reputation, leading to higher chances of hitting spam traps.
- By maintaining a healthy and engaged email list, you improve your sender reputation and email deliverability. ISPs and spam filters are more likely to route your emails to the recipients’ inboxes rather than the spam folder.
Now, let’s briefly discuss the other options and why they are not directly tied to hitting Spam Traps:
B. Sender Authentication:
Sender Authentication involves implementing various authentication protocols like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) to verify the legitimacy of the sender’s domain and prevent spoofing or phishing attacks. While sender authentication is crucial for overall deliverability and reducing the likelihood of emails being flagged as spam, it is not directly related to hitting Spam Traps.
C. Content:
Content refers to the actual email content, including the subject line, body text, and images. While poor content practices, such as using spammy keywords, deceptive subject lines, or irrelevant content, can negatively impact email deliverability, they are not directly tied to hitting Spam Traps. Spam traps are more closely related to list hygiene and the quality of email addresses in the list.
In summary, hitting Spam Traps during a send is tied to “A. List Hygiene.” Proper list hygiene practices, such as regularly cleaning and maintaining your email list, help reduce the risk of encountering spam traps, improving overall email deliverability and sender reputation.
Reference
- Email Spam Traps: Safeguard Your Sender Reputation and Ensure Deliverability (mailtester.com)
- Monitoring Blocklists and Spam Traps | Everest (validity.com)
- Spam Traps: What They Are and How to Avoid Them | Twilio SendGrid
- Email Deliverability: How to Avoid Spam Traps? – Blog – Hustler Marketing
Salesforce Certified Marketing Cloud Administrator CMCA certification exam practice question and answer (Q&A) dump with detail explanation and reference available free, helpful to pass the Salesforce Certified Marketing Cloud Administrator CMCA exam and earn Salesforce Certified Marketing Cloud Administrator CMCA certification.