Learn the best practice to follow when setting up a Send Log Data Extension in Salesforce Marketing Cloud to efficiently track email sends. Find out how to optimize data retention and field configuration.
Table of Contents
Question
A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.
Which best practice should be utilized when configuring the Send Log Data Extension?
A. Use Data Retention to limit the amount of data captured.
B. Create a number of fields equal to the fields in the source data extension.
C. Maximize the field size to accommodate all incoming data.
Answer
The best practice when configuring a Send Log Data Extension in Salesforce Marketing Cloud is:
A. Use Data Retention to limit the amount of data captured.
Explanation
When creating a Send Log Data Extension, it’s important to use Data Retention to control how much data is stored. Send Log Data Extensions can quickly accumulate a large volume of data, which can impact performance and drive up data storage costs if not managed properly.
By setting an appropriate data retention period, such as 6 months or 1 year, you ensure that older, less relevant send log data is automatically deleted. This helps keep the data extension lean and efficient.
It’s not necessary or advised to create a send log field for every field in the source data extension (option B). The send log should only capture key information related to sends, such as SubscriberKey, EmailAddress, EventDate, SendID, etc.
Similarly, maximizing field sizes (option C) is not a best practice, as it can waste storage space. Fields should be sized appropriately based on the expected data. For example, a SubscriberKey field might be set to 50 characters rather than 4000.
So in summary, using Data Retention to limit captured data is the best practice as it automatically keeps the Send Log Data Extension streamlined, efficient, and cost-effective over time.
Salesforce Certified Marketing Cloud Developer certification exam assessment practice question and answer (Q&A) dump including multiple choice questions (MCQ) and objective type questions, with detail explanation and reference available free, helpful to pass the Salesforce Certified Marketing Cloud Developer exam and earn Salesforce Certified Marketing Cloud Developer certification.