Discover the best enrichment method for adding household size and income data to Canadian customer profiles in Dynamics 365 Customer Insights for targeted marketing segments.
Table of Contents
Question
Your company has recently implemented Microsoft Dynamics 365 Customer Insights to target customers based on household size and income. The company’s Marketing team plans to create different segments for customers living in Canada based on household size and income.
Customer profiles are currently missing this information, and the marketing team requests this data be added to Dynamics 365 Customer Insights for as many customers as possible in Canada.
You need to ensure that as many customer profiles as possible are enriched with household and income size details.
What type of enrichment should you use to bring in data to satisfy the requirement?
A. Demographics from Experian
B. Location from HERE Technologies
C. Identity from LiveRamp
D. SFTP custom import
Answer
A. Demographics from Experian
Explanation
In this scenario, the company needs to enrich customer profiles with household size and income information for customers living in Canada. This type of data falls under demographic information, which is best provided by specialized data providers.
Experian is a well-known data and analytics company that offers demographic enrichment services. They provide comprehensive demographic data, including household size and income information, which is exactly what the marketing team requires for their segmentation strategy.
Let’s examine why the other options are not suitable:
B. Location from HERE Technologies: While location data can be useful for some marketing purposes, it doesn’t provide the specific household size and income information needed in this case.
C. Identity from LiveRamp: LiveRamp specializes in identity resolution and data connectivity. While valuable for certain use cases, it doesn’t directly provide the demographic data required here.
D. SFTP custom import: This option suggests manually importing data, which wouldn’t be efficient or comprehensive enough to enrich “as many customer profiles as possible” with the required information.
By using Demographics from Experian, Dynamics 365 Customer Insights can automatically enrich customer profiles with household size and income data for Canadian customers. This enrichment will allow the marketing team to create targeted segments based on these demographic factors, improving their ability to tailor marketing efforts to specific customer groups.
It’s important to note that when implementing this enrichment, you should:
- Ensure proper data privacy and compliance measures are in place, especially when dealing with sensitive information like income.
- Configure the enrichment to focus specifically on Canadian customers to align with the marketing team’s requirements.
- Regularly update the enrichment to ensure the data remains current and accurate.
By leveraging Experian’s demographic data, your company can significantly enhance its customer insights and enable more effective, targeted marketing strategies based on household size and income in the Canadian market.
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