How to Choose the Best Online Video Editor for Marketing Needs

Key Takeaways

• Analyze your video editing needs – complexity, formats required, turnaround time etc.
• Prioritize ease of use, features and capabilities as per your goals.
• Compare cost tiers carefully to find the best value aligned with your budget.
• Test free trials before committing to paid plans.
• Seek platforms that offer collaboration tools if working in teams.

Looking to edit videos online for your marketing campaigns? With the rise of video marketing, having the right online video editor is essential. This guide will compare the top options and help you choose the best platform based on your needs.

Why Video Editing Matters for Marketing

Video dominates online content. 92% of mobile video viewers share videos with others. And video on landing pages can increase conversions by 80%. For marketing, video editing helps you:

• Optimize videos to increase engagement and conversions
• Enhance brand image by polishing videos
• Repurpose content by creating multiple formats from one video
• Add annotations like clickable links, calls-to-action, etc.

With the right editing tools, you can make compelling videos that boost your marketing results.

Factors to Consider When Choosing an Online Video Editor

With many editors available, focus on these key factors:

• Features – Look for essential editing tools like trimming, transitions, text overlays, etc. Advanced options like color correction and audio editing help polish videos further.
• Ease of use – The interface should be intuitive enough for beginners. Presets and templates make editing simpler.
• Formats and resolution – Editor should support formats like MP4, MOV, AVI. Export at optimal resolutions for different platforms.
• Publishing and sharing – Ability to directly publish to platforms like YouTube, Vimeo, etc. Social media sharing tools help expand reach.
• Cost – Compare pricing tiers to find the best value. Free trials allow testing an editor properly before subscribing.
• Branding – Options to add logos, watermarks and maintain visual consistency.
• Support – Look for responsive customer service and a library of tutorials and guides.

With these criteria in mind, let’s compare some top online video editor options.

Top Video Editors for Marketing Videos

Adobe Premiere Rush

As part of Adobe’s Creative Cloud, Premiere Rush focuses on easy editing for social media.

• Key features: Mobile and desktop apps, auto duck (auto volume adjustment), color correction, audio cleanup, animations, exporting square videos for Instagram etc.
• Ease of use: Very intuitive even for beginners. Templates, guides and tutorials available.
• Formats: Common formats supported. Can export in resolutions up to 4K.
• Cost: Free starter plan. Full plan costs $9.99 per month.
• Best for: Quick editing for social media videos. Integration with other Adobe apps.

WeVideo

A popular cloud-based editor for collaborative projects.

• Key features: Drag and drop editor, multi-track timeline, chroma key, video transitions, audio tools, animation, collaboration tools.
• Ease of use: Very easy to get started. Great templates and stock media library.
• Formats: Wide format support including 4K video. Can export for any resolution.
• Cost: Free plan with watermark. Paid plans from $4.99 – $49 per month.
• Best for: Beginners and teams collaborating on videos. Online media library useful.

Clipchamp

A full-featured online editor acquired by Microsoft.

• Key features: Single and multi-track timelines, text animations, filters, zooming, content-aware trimming, screen recording, video stock library.
• Ease of use: Intuitive interface and presets make it easy to edit videos.
• Formats: Exports in any resolution up to 4K. Variety of formats supported.
• Cost: Free plan up to 480p resolution. Paid plans from $9.99 per month.
• Best for: Medium to advanced projects. Great stock content library.

Kapwing

A smart editor focused on content creators and teams.

• Key features: Media library, advanced trimming, transitions, subtitle tools, audio and color adjustments, exporting square videos.
• Ease of use: Very easy to get started quickly. Templates and guides available.
• Formats: Can export HD videos up to 4K resolution.
• Cost: Free plan has watermark. Paid plans from $20 per month.
• Best for: Quick editing with templates. Collaboration features useful.

Renderforest

Online video maker with a library of templates and assets.

• Key features: Huge template library, built-in stock videos/images/audio, animations, visual effects, color correction, call-outs, dynamic text.
• Ease of use: Very easy drag and drop editing. Design templates speed up video creation.
• Formats: Exports in HD and 4K resolutions. Various aspect ratios supported.
• Cost: Free plan adds watermark. Paid plans from $9 per month. Offers lifetime deal.
• Best for: Easily creating promotional/intro videos from templates.

Conclusion

The right video editor allows you to make engaging marketing content that drives results for your business. Do you have a favorite online video editor? Let us know in the comments!

Disclamer: This article is for educational purposes only and not intended as professional advice. Please conduct your own research before choosing a video editor for your needs.