Skip to Content

The Winners and Losers of Social Media in 2012

2012 was a year of social media shake-ups platforms, and a tighter integration of social media into existing business processes. As the dust of the 2012 social media scuffle settles, now is a perfect time to look back at how each social network performed. The Nielsen Group measured the performance of the major networks and we have compiled the statistics into a series of report cards. Take a look at each network’s growth, monthly visitors and estimated marketing ROI.

Growth: A+
Users: B-
Best for: Mobile and Visual
Growth of monthly visitors: 1,047%
Monthly visitors: 27.2 million
Pinterest exploded onto the social scene in 2012 with over 1000% growth in monthly visitors. With a focus on visual content and a massive mobile audience, Pinterest could prove to be a huge marketing asset in 2013.

Growth: C-
Users: A+
Best for Sharing and Connecting
Growth of monthly visitors: -4%
Monthly visitors: 1.5 billion
Despite an increase in total registered users, Facebook’s monthly visitor count is down 4%. With recent changes to distribution and targeting options, Facebook continues to evolve and keep brands on their toes.

Growth: B+
Users: A-
Best for sharing and customer inter
Growth of monthly visitors: 13%
Monthly visitors: 37 million
With a steady increase in visitors, Twitter remains the go-to social channel for marketers looking to monitor conversations, learn about customers, distribute content, and build relationships.

Growth: B+
Users: B-
Best for SEO and Segmentation
Growth of monthly visitors: 80%
Monthly visitors: 26 million
Still on the outskirts of the social media fray, Google+ spent the majority of 2012 quietly adding features, building a user base, and integrating with Google’s search engine to set itself up as a major player in 2013.

Growth: C
Users: B-
Best for networking and finding leads
Growth of monthly visitors: 0%
Monthly visitors: 28 million
With consistent traffic and a strong business focus, LinkedIn remains a major social workhorse of marketing and sales teams everywhere. After a needed face lift and added analytics for business, LinkedIn is not going away soon.

    Ads Blocker Image Powered by Code Help Pro

    It looks like you are using an adblocker.

    Ads keep our content free. Please consider supporting us by allowing ads on