Skip to Content

The Ultimate Guide of Hashtags in Social Media

What is a HASHTAG?
Hashtag is a social media tagging system that categorizes the content.

A hashtag provides 2 values:

  • Viewable by anyone with an interest in your hashtag, even those outside of your network.
  • Expands your reach to anyone interested in that hashtag phrase or keyword.

Hashtags on Twitter

  • Tweets with hashtags get 2X MORE ENGAGEMENT (clicks, retweets, favorites and replies) than tweets without.
  • You’ll want to keep it to NO MORE THAN TWO.
  • 1-2 hashtags is optimal. More than two hashtags drops engagement by an average of 17%.
  • 21% higher engagement on tweets with 1-2 hashtags.
  • 55% more likely to be retweeted on tweets with 1 or more hashtags.
  • 25% of tweets without hashtags gets retweet.
  • 40% of tweets with hashtags gets retweet.

Hashtags on Instagram

  • Instagram is another hotspot for hashtags, but works different than Tweets.
  • Interactions are highest on Instagram posts with 11+ hashtags.
  • 0 Hashtags – 18% interaction per 1k followers
  • 1 Hashtags – 29% interaction per 1k followers
  • 2 Hashtags – 42% interaction per 1k followers
  • 3 Hashtags – 39% interaction per 1k followers
  • 4 Hashtags – 31% interaction per 1k followers
  • 5 Hashtags – 43% interaction per 1k followers
  • 6 hashtags – 33% interaction per 1k followers
  • 7 Hashtags – 30% interaction per 1k followers
  • 8 Hashtags – 39.5% interaction per 1k followers
  • 9 Hashtags – 40.5% interaction per 1k followers
  • 10 Hashtags – 22% interaction per 1k followers
  • 11 Hashtags – 79.5% interaction per 1k followers

Hashtags on Facebook

  • When Facebook first started using Hashtags, it didn’t work well.
  • Posts with hashtags: 0.80% median viral reach per fan
  • Posts with hashtags: 1.30% median viral reach per fan
  • As time went on, it started to pickup:
  • 1-2 Hashtags: 593 avg. interactions per post
  • 3-5 Hashtags: 416 avg. interactions per post
  • 6-10 Hashtags: 307 avg. interactions per post
  • 10+ Hashtags: 188 avg. interactions per post

Hashtags on Google+

  • On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own.
  • You can add hashtags in your comments as well as your posts – doubling the opportunities to be found.
  • Hashtags are now automatically built right into Google searches.
  • If you type in a hashtag search, you’ll get the normal search results plus a sidebar of relevant Google+ posts.
  • Google+’s “related hashtags” offer smart marketers a brainstorming opportunity to discover new content ideas and gauge interest level in specific topics.

Source: The Ultimate Guide to Hashtags

    Ads Blocker Image Powered by Code Help Pro

    Ads Blocker Detected!!!

    This site depends on revenue from ad impressions to survive. If you find this site valuable, please consider disabling your ad blocker.