What is a HASHTAG?
Hashtag is a social media tagging system that categorizes the content.
A hashtag provides 2 values:
- Viewable by anyone with an interest in your hashtag, even those outside of your network.
- Expands your reach to anyone interested in that hashtag phrase or keyword.
Hashtags on Twitter
- Tweets with hashtags get 2X MORE ENGAGEMENT (clicks, retweets, favorites and replies) than tweets without.
- You’ll want to keep it to NO MORE THAN TWO.
- 1-2 hashtags is optimal. More than two hashtags drops engagement by an average of 17%.
- 21% higher engagement on tweets with 1-2 hashtags.
- 55% more likely to be retweeted on tweets with 1 or more hashtags.
- 25% of tweets without hashtags gets retweet.
- 40% of tweets with hashtags gets retweet.
Hashtags on Instagram
- Instagram is another hotspot for hashtags, but works different than Tweets.
- Interactions are highest on Instagram posts with 11+ hashtags.
- 0 Hashtags – 18% interaction per 1k followers
- 1 Hashtags – 29% interaction per 1k followers
- 2 Hashtags – 42% interaction per 1k followers
- 3 Hashtags – 39% interaction per 1k followers
- 4 Hashtags – 31% interaction per 1k followers
- 5 Hashtags – 43% interaction per 1k followers
- 6 hashtags – 33% interaction per 1k followers
- 7 Hashtags – 30% interaction per 1k followers
- 8 Hashtags – 39.5% interaction per 1k followers
- 9 Hashtags – 40.5% interaction per 1k followers
- 10 Hashtags – 22% interaction per 1k followers
- 11 Hashtags – 79.5% interaction per 1k followers
Hashtags on Facebook
- When Facebook first started using Hashtags, it didn’t work well.
- Posts with hashtags: 0.80% median viral reach per fan
- Posts with hashtags: 1.30% median viral reach per fan
- As time went on, it started to pickup:
- 1-2 Hashtags: 593 avg. interactions per post
- 3-5 Hashtags: 416 avg. interactions per post
- 6-10 Hashtags: 307 avg. interactions per post
- 10+ Hashtags: 188 avg. interactions per post
Hashtags on Google+
- On Google+, your posts are given hashtags automatically based on their content, but you can also edit them or add your own.
- You can add hashtags in your comments as well as your posts – doubling the opportunities to be found.
- Hashtags are now automatically built right into Google searches.
- If you type in a hashtag search, you’ll get the normal search results plus a sidebar of relevant Google+ posts.
- Google+’s “related hashtags” offer smart marketers a brainstorming opportunity to discover new content ideas and gauge interest level in specific topics.
Source: The Ultimate Guide to Hashtags
