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What are the Types of Innovation?

Process: Implementation of a new and significantly improved production or delivery method.

Product: Introduction of new or significantly improved product that generates new customer value.

Incremental: Small continuous improvements to existing products, services and processes.

Service: Introduction of new or significantly improved service that generates new customer value.

Business Model: New ways in which an organisation creates, delivers and captures value.

What are the Types of Innovation?

What are the Types of Innovation?


Disruptive: Innovations that displace established companies or industries.

Outcome Driven: Th jobs the customer is trying to get done are used as input to the innovation process.

Organisation: New ways in which people manage and share resources.

Breakthrough: Innovations that generate a paradigm shift in technology or science, for example transistors.

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