Best Search engine optimisation tips from on-page factors, to user experience, link building and more.

Site Layout & Architecture

• Content should be clear and upfront
• Avoid ads on top of the fold
• Make a content hierarchy
• Keep clear navigation
• Keep nofollow to paid & affiliates links
• Keep URLs SEO friendly
• Keep Contact info visible
• Include privacy policy and about page

Keyword Research

• Choose keywords wisely
• Keep main keyword per page
• Check title competition (Google “allintitle:”your keyword)
• Steal Competitor’s keyword
• Monitor your CTR

Tittle Tags

• Front load your keyword
• Avoid truncation
• Make it clickable
• Add brand at the end
• Don’t repeat keywords.
• Title Tag formula: Focus keyword | Secondary Keyword | Brand Name
• Keep it under 50-60 characters.

Meta Descriptions

• Write it concise
• Avoid truncation
• Include main focus keyword as soon as possible
• Keep it under 150 to 160 characters

Header Tags

• Place unique H1 tag on each page
• Use focus keyword in H1
• Use LSI keyword in H2 & H3
• Avoid header tags in layout

The Content

• Use focus keyword in first paragraph
• Long content correlates with higher rankings
• Forget keyword density
• Use LSI keyword
• Add internal & external links
• Priorities quality over frequency
• Setup rich snippets/structured data

User Experience

• Lower your bounce rate
• Use “Scrollmaps” software
• Use “Heatmaps” tracking
• Minimize pop-ups
• Be careful with interstitial ads
• Make site mobile optimized
• Setup friendly 404 pages
• Implement SSl

Google Search Console (Formerly known as “Google webmaster tool”)

• Look “higher impressions” & SERP 11+, add internal links to those pages to boost rankings.
• Check & Fix Crawl errors (for Desktop and Smart Phones)
• Add sitemap.xml and submit

Google Analytics

• Monitor Traffic changes
• Monitor Landing pages
• Monitor Exit pages
• Monitor Bounce rates

Site Speed

• Optimize loading time (desktop/mobile)
• Use tool: “Google Page Speed Insights“

Image Optimization

• Add relevant “alt text”
• Use descriptive image file name
• Compress image size

Link Building

• Build links from high Domain Authority Sites
• Topically related sites
• Links within the content
• Follow competitors backlinks
• Diversify your link & anchor texts

Social Media

• Be active on Social Media
• Set up rich pins in website
• Set up Twitter card
• Encourage sharing of your content

Google Penalty Recovery

• Check traffic drops
• Remove thin content Remove bad links
• Disavow links
• Check for hacks/inserted links
• File a reconsideration request
• Note: Recovery from penalties is not straight forward and you should be extremely careful to removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.

Content Promotion

• Find popular content in your niche and improve /update it.
• Shareable assets = more links
• Email outreach
• Share content from others (Read about “Law of Reciprocity”)

General SEO Tips & Advice

• Learn as much as you can
• Pay attention to SEO articles and blogs updates from different sites
• Be patient
• Avoid shady tactics
• Don’t spam

Source from afresh