Without a doubt, the ultimate goal of every business is to ensure its success. And if you are wondering what ensures the organization’s success, it is the number of sales it makes.
Long story short, sales are what generate a company’s profit. The more deals your business closes, the higher revenues you get. Besides, sales also impact the company’s success by ensuring business growth, brand awareness, lead conversion, and customer retention.
The importance of sales in business is hard to undervalue. Yet, the big question is how to drive more sales? The answer may surprise you, but you may want to make your online venue load faster to close more deals.
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One thing you need to know about the speed impact is that search engines penalize websites that have a long load time. But, what’s even more important, users themselves penalize such platforms. If your online venue is slow, you may lose out on lots of traffic and let your prospects slip away. Thus, improving your platform’s load speed is essential for success.
Why Does This Actually Matter?
Without an exaggeration, the site’s load time is one of the primary metrics to a company’s online presence and overall digital strategy. But, why does it really matter? According to the former Director of Marketing at Kissmetrics, Sean Work, even a single second of delay in your page’s load time results in:
- 7% loss in conversions;
- 11% loss in page views;
- 16% loss in overall customer satisfaction.
According to the study, 47% of users expect the load time to be 2 seconds or less. If it is more than 3 seconds, 40% of consumers will leave the website. Eventually, every second added to the load time makes you lose more visitors and buyers, thus, bringing a significant financial loss.
Boosting Website Speed: Top 3 Tools to Keep an Eye On
Now that you have a better idea of the role of the load time in the organization’s success, you may be wondering how to improve your website’s speed. Luckily, today there are plenty of handy tools to reach this objective.
In the list below, we have compiled the top 3 tools that will help you take your site’s speed to a whole new level.
Image CDN by Uploadcare
The first tool you may want to have at hand is an effective image CDN. Such a tool helps to decrease the speed of your website’s page loading, especially if your platform is media-heavy. Uploadcare’s solution is one of the best options to decide on.
In a nutshell, this solution is based on a network of proxy servers and data centres, distributed across multiple locations. The core purpose of such networks is to ensure high performance and availability by distributing the service spatially relative to end-users. Among the benefits offered by a CDN are a higher availability of content and decreased load times.
With the help of Image CDN by Uploadcare, you can declutter, streamline, and automate the file delivery and handle processes with no effort. This smart tool takes care of image optimization, thus, improving your site’s speed and overall performance.
What is even more important, this tool saves you lots of time. All you need to do is to upload the assets and specify the parameters to their URLs. The rest is handled by the tool, so you can focus on other things that matter.
Acknowledging that your company’s website might be running a bit slower than you’d wish is just the tip of the iceberg. The next step is recognizing that there can be a variety of underlying issues that can cause slow loading. That’s when you need to figure out what exactly makes your site underperform.
Thus, a tool that can assess the load time and suggest what can be done to improve the overall speed is a must-have to boost the site’s performance. There are plenty of tools created for this purpose. However, Google PageSpeed is one of the best available options.
PageSpeed runs several quick tests on your website. Then, it shapes a detailed report on your site’s performance. The tool will help you understand how long your visitors are waiting to see the content on your pages, the speed index, the time needed for a page to be fully interactive, etc. Moreover, it highlights the issues that might be hindering the site’s performance, providing you with helpful insights into areas that can be improved.
With the help of PageSpeed Insights, companies can significantly improve their website’s speed. And the best part of it is that this tool is completely free and very intuitive, so anyone can use it.
Pingdom by Solarwind
Another handy tool to test your website’s load times is Pingdom. Similarly to Google PageSpeed, this tool is created to help you scan your site, assess its performance, and find the areas for improvement. The report created by this tool will tell you the insights on:
- Overall site’s performance grade;
- Page size;
- Load time, etc.
This tool is not completely free. You can only run a few tests before you will be required to pay. However, one big benefit it offers is a possibility to specify where you want your web speed tested, meaning you can choose to test it with the nearest server.
Much has been said about the load speed in recent years. Yet, in 2020, website speed is even more critical than ever. The website speed impacts a whole range of performance metrics, including SEO rankings, the effectiveness of your paid ads, and, what’s more important — it affects conversion and customer retention.
The three tools discussed in this article are among the best ones to boost your site’s speed and, thus, ensure better conversions. Using any of them will help your business provide outstanding customer experience and drive more sales. Which one will you choose?