Email is a noisy environment. Stand out. Be brief, bold and clear. This outside the paragraph.
- Revealing subject line: Tell readers what to expect. Also becomes accurate heading for reply threads.
- Summary sentences: Use the first 20 words to tell readers what to expect.
- Microwave greeting: If you must introduce yourself, do it simply and quickly to warm things up.
- Skimmable headings and bullets: Avoid long paragraphs. Use formatting features to aid skimming.
- / and you: Use pronouns; be direct and involve the reader.
- Links: Let readers click to review detailed material.
- Call to action: Be clear about what you want the reader to do.
- Graphics: Use photos or charts to clarity content.
- Deadline: Tell people how long they have to respond.
- 250-word limit: Be brief for maximum effectiveness on a phone screen.
Source from Bernoff