7 Golden Rules to Create Visual Hierarchy on Your Website

After reading this title, you might be asking yourself, “What is visual hierarchy?” In its simplest form, visual hierarchy is how you can set up something to trick the eye. Are you still confused? Let me explain further. Visual hierarchy is the principle of the arrangement of the elements of design to lead the viewer’s …

Data-Based Best Practices for Successful Facebook Advertising Campaigns

Facebook is the biggest social media platform in the world, but thanks to its algorithm you won’t get very far without boosting your posts or running ads. We analysed over 100,000 Facebook ads and then ran a series of tests to determine: The most powerful ad type for customer acquisition The approx. word count of …