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Question Northern Trail Outfitters has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send? A. List Hygiene B. Sender Authentication C. Content Answer A. List Hygiene Explanation Answer: A. List Hygiene Comprehensive Explanation: Email deliverability is the measure of the successful delivery …

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Question Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email. Which Marketing Cloud capability allows for secure transmission of the email address? A. CloudPagesURL AMPscript function B. Web Analytics Connector C. Link Wrapping Answer A. CloudPagesURL AMPscript function Explanation Answer: …

Read More about Salesforce CMCA: Which Marketing Cloud capability allows for secure transmission of the email address?

Question Universal Containers (UC) is in the process of selling half of its company. As part of this split, UC’s main Salesforce org will be divided into two orgs: Org A and Org B. UC has delivered these requirements to its data architect: The data model for Org B will drastically change with different objects, …

Read More about Salesforce Certified Data Architect: Which migration strategy should data architect use to successfully migrate data?

Question Universal Containers needs to load a large volume of leads into Salesforce on a weekly basis. During this process the validation rules are disabled. What should a data architect recommend to ensure data quality is maintained in Salesforce? A. Allow validation rules to be activated during the load of leads into Salesforce. B. Develop …

Read More about Salesforce Certified Data Architect: What should data architect recommend to ensure data quality is maintained?

Question Universal Containers has a requirement to store more than 100 million records in Salesforce and needs to create a custom big object to support this business requirement. Which two tools should a data architect use to build custom big object? (Choose two.) A. Go to Big Object in Setup and select new to create …

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Question Northern Trail Outfitters (NTO) has a loyalty program to reward repeat customers. The following conditions exist: Reward levels are earned based on the amount spent during the previous 12 months. The program will track every item a customer has bought and grant them points for discounts. The program generates 100 million records each month. …

Read More about Salesforce Certified Data Architect: Which solution should data architect provide within Salesforce for customer support agents?

Question Universal Containers has a legacy client server app that has a relational database that needs to be migrated to Salesforce. What are the three key actions that should be done when data modeling in Salesforce? (Choose three.) A. Work with legacy application owner to analyze the legacy data model. B. Map legacy data to …

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Question A Salesforce associate has received a request to create new users for a group of new employees. Where can the associate check the number of licenses available to be assigned to the new employees? A. Company Information B. Salesforce Help C. User Management Settings Answer A. Company Information Explanation The answer is A. Company …

Read More about Salesforce Certified Associate: Check the number of licenses available to be assigned to the new employees?

Question A Salesforce associate wants a visual summary of opportunities in a list view. The associate would like to summarize, filter, and move opportunities along the pipeline. What should they do to meet this requirement? A. Create an Opportunities Kanban View. B. Create an Opportunity List View. C. Create an Opportunity Summary report. Answer A. …

Read More about Salesforce Certified Associate: Create Opportunities Kanban View for visual summary of opportunities in list view.

Question Which Salesforce role should help companies increase campaign effectiveness, reengage inactive customers, and grow their customer base? A. Marketer B. Designer C. Consultant Answer A. Marketer Explanation The correct answer is A. Marketer. Marketers are responsible for developing and executing marketing campaigns. They use Salesforce to track the performance of their campaigns, identify trends, …

Read More about Salesforce Certified Associate: Role to increase campaign effectiveness, reengage inactive customers, and grow customer base?

Question A Salesforce associate is asked to review all the objects within their company’s instance. They also need to identify which are custom objects. Where should the associate go to see this information? A. Global Search B. Object Manager C. App Launcher Answer B. Object Manager Explanation The answer is B. Object Manager. The Object …

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Question Which Trailhead feature should Get Cloudy Consulting use to create a custom learning path for its employees? A. Trailmixes B. Modules C. Projects Answer A. Trailmixes Explanation The Trailhead feature that Get Cloudy Consulting should use to create a custom learning path for its employees is Trailmixes (option A). Trailmixes in Trailhead are a …

Read More about Salesforce Certified Associate: Which Trailhead feature should Get Cloudy Consulting use to create custom learning path?

Question A marketer would like to improve open rates for weekly email campaigns. On which area of email design should the marketer focus? A. Footer B. Email Body C. Envelope Content D. Link Content Answer C. Envelope Content Explanation The correct answer is C. Envelope Content. The envelope content of an email consists of the …

Read More about Salesforce-CMCES: Which area of email design should the marketer focus to improve open rates?

Question A business analyst at Universal Containers has begun user acceptance testing for a new Experience Cloud implementation with the project team. A major gap for one of the personas was identified in the documented scenarios. What went wrong? A. Failure to include all stakeholders in the requirements gathering process B. Failure to perform thorough …

Read More about Salesforce Certified Business Analyst: Major gap identified in documented scenario
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