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Advanced Analytics for Marketing Measurement Through Uncertainty during COVID-19

How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While …

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With Quality and Control, Web Data Enters the Enterprise Mainstream

The web is the greatest repository of knowledge humankind has ever created, and it’s about to unlock some previously unheard-of innovations for enterprises who are willing to see quality data amid the chaos. In this article, you’ll learn about: The trends that are driving Web Data Integration (WDI) adoption in the enterprise The stages of …

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Collaborative Data Catalog to Achieve DataOps Success and Deliver Significant Value

Modernizing data platforms can create challenges. Although traditional data catalogs can deliver some visibility across datasets, achieving DataOps success, and delivering true value from your organization’s data will require more modern methods. If you’re looking to leverage a DataOps approach, you may want to consider the options before jumping on the traditional data catalog bandwagon. …

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How to Improve Quality, Richness and Analytics of Data Lake

Without an appropriate data strategy or advance planning, data lakes can quickly become unmanageable, particularly as businesses evolve and capture larger volumes of data. Now you’re a step closer to building a higher quality, well-structured data lake that’s fit for the future. In this article, we’ll explore how to prevent your data lake from becoming …

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Create Customer-Centric Responsive Products with Big Data Analytics Solutions

What are you doing to improve your customer’s products usage experience? Data-enabled solutions enable software companies to deliver data-led customer-centric experiences, and gain operational scalability—providing application strategy and methodology is planned according to business needs. Read on this article to learn what place data applications have within the software development industry.

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How to Build Cloud-based Data Analytics Platform to Support End-to-End Data Journey

How does your organization’s current measurement of business metrics stack up against industry best practices? Data analytics leaders know that a cloud-based Data Analytics Platform (DAP) integrates various data sources into an enterprise-wide analytics system. This article outlines key tenants of a future-proofed data analytics platform illustrates how your business can adopt cloud technologies to …

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Mastering Full Lifecycle API Management with Data Analytics

Full lifecycle API management entails not only technology solutions but also the data-driven processes and mindsets that those solutions enable. For enterprises to succeed, it’s essential to have visibility into every stage of the lifecycle—from the developer experiences to API performance to emerging business opportunities. Data plays a huge role in aligning business and IT …

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Relationship between Business Intelligence (BI) and Advanced Analytics (AA) Capabilities

The Business Intelligence and Analytics Capabilities Report, written by the International Institute for Analytics and sponsored by SAS, examines the relationship between business intelligence (BI) and advanced analytics (AA) in large organisations. The report is based on a survey of midmarket and enterprise businesses about their current BI environments and AA capabilities, including analytics skills …

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How to Maximize the Impact and Strategic Benefits of Analytics Platform Deployments

In a study done by SAS, more than 80% of interview subjects stated analytics has reached the boardroom in their organizations, while just 35% said analytics are deployed at an enterprise scale. The use of analytics continues to evolve: Most decision makers have bought into analytics at a strategic level and recognize that effective analytics …

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Effective Analytics to Improve Business Decision Making and ROI

What is keeping organizations from effectively using analytics? Enterprises of all kinds have invested in analytics to improve decision making and outcomes across the business – from product research and innovation to supply chain, customer experience, and risk management. But many executives believe that their analytics initiatives and investments aren’t yet paying off as they …

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