How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While …
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The web is the greatest repository of knowledge humankind has ever created, and it’s about to unlock some previously unheard-of innovations for enterprises who are willing to see quality data amid the chaos. In this article, you’ll learn about: The trends that are driving Web Data Integration (WDI) adoption in the enterprise The stages of …
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Modernizing data platforms can create challenges. Although traditional data catalogs can deliver some visibility across datasets, achieving DataOps success, and delivering true value from your organization’s data will require more modern methods. If you’re looking to leverage a DataOps approach, you may want to consider the options before jumping on the traditional data catalog bandwagon. …
The purpose of this article is to boost your data confidence so that you can start delivering more powerful engagements for show-stopping marketing results. Performance hinges on customer experience. Don’t be reactive, be proactive. Anticipate your customers’ needs before they do, and delight them until they can’t get enough. This article will help you: Get …
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Without an appropriate data strategy or advance planning, data lakes can quickly become unmanageable, particularly as businesses evolve and capture larger volumes of data. Now you’re a step closer to building a higher quality, well-structured data lake that’s fit for the future. In this article, we’ll explore how to prevent your data lake from becoming …
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