Advanced Analytics for Marketing Measurement Through Uncertainty during COVID-19

How can marketing leaders uncover the impact of COVID-19 with so many other forces at play? Can we still leverage historical results to predict outcomes given this unprecedented, non-regular event? How will we know the lagging impact of COVID-19 as we shift to stabilization/recovery and revitalization phases? This article answers these questions and more. While …

With Quality and Control, Web Data Enters the Enterprise Mainstream

The web is the greatest repository of knowledge humankind has ever created, and it’s about to unlock some previously unheard-of innovations for enterprises who are willing to see quality data amid the chaos. In this article, you’ll learn about: The trends that are driving Web Data Integration (WDI) adoption in the enterprise The stages of …

Collaborative Data Catalog to Achieve DataOps Success and Deliver Significant Value

Modernizing data platforms can create challenges. Although traditional data catalogs can deliver some visibility across datasets, achieving DataOps success, and delivering true value from your organization’s data will require more modern methods. If you’re looking to leverage a DataOps approach, you may want to consider the options before jumping on the traditional data catalog bandwagon. …

Convert Data into Meaningful Customer Action

The purpose of this article is to boost your data confidence so that you can start delivering more powerful engagements for show-stopping marketing results. Performance hinges on customer experience. Don’t be reactive, be proactive. Anticipate your customers’ needs before they do, and delight them until they can’t get enough. This article will help you: Get …

How to Improve Quality, Richness and Analytics of Data Lake

Without an appropriate data strategy or advance planning, data lakes can quickly become unmanageable, particularly as businesses evolve and capture larger volumes of data. Now you’re a step closer to building a higher quality, well-structured data lake that’s fit for the future. In this article, we’ll explore how to prevent your data lake from becoming …

Create Customer-Centric Responsive Products with Big Data Analytics Solutions

What are you doing to improve your customer’s products usage experience? Data-enabled solutions enable software companies to deliver data-led customer-centric experiences, and gain operational scalability—providing application strategy and methodology is planned according to business needs. Read on this article to learn what place data applications have within the software development industry.

How to Build Cloud-based Data Analytics Platform to Support End-to-End Data Journey

How does your organization’s current measurement of business metrics stack up against industry best practices? Data analytics leaders know that a cloud-based Data Analytics Platform (DAP) integrates various data sources into an enterprise-wide analytics system. This article outlines key tenants of a future-proofed data analytics platform illustrates how your business can adopt cloud technologies to …

Mastering Full Lifecycle API Management with Data Analytics

Full lifecycle API management entails not only technology solutions but also the data-driven processes and mindsets that those solutions enable. For enterprises to succeed, it’s essential to have visibility into every stage of the lifecycle—from the developer experiences to API performance to emerging business opportunities. Data plays a huge role in aligning business and IT …

Relationship between Business Intelligence (BI) and Advanced Analytics (AA) Capabilities

The Business Intelligence and Analytics Capabilities Report, written by the International Institute for Analytics and sponsored by SAS, examines the relationship between business intelligence (BI) and advanced analytics (AA) in large organisations. The report is based on a survey of midmarket and enterprise businesses about their current BI environments and AA capabilities, including analytics skills …