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Global spend on TV advertising is forecast to rise from 173 billion US dollars in 2018 to 192 billion US dollars in 2022, according to Statistica. Global spend on TV advertising continues to rise. Using the latest dynamic targeted advertising solutions, channel providers can win a bigger share of advertising budgets. Advertising becomes part of …
Continue reading “12 Key Essentials for Advanced Targeted Advertising to Grow Profits”
There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked.
Facebook is the biggest social media platform in the world, but thanks to its algorithm you won’t get very far without boosting your posts or running ads. We analysed over 100,000 Facebook ads and then ran a series of tests to determine: The most powerful ad type for customer acquisition The approx. word count of …
Continue reading “Data-Based Best Practices for Successful Facebook Advertising Campaigns”
The advertising industry is facing some major challenges: the increasing dominance of the duopoly, alarming increases in ad fraud and strict GDPR guidelines, not to mention the rise of ad blockers. But revenue reports increasingly show that despite all of these challenges and new ones that surface every day, advertising spend continues to grow.