How to Start an Online Business in 4 Steps

Step 1: Find your niche. Who will you help and why?
Determine:

Opportunities related to your passions and skills
A target market with specific challenges
How you’ll solve your target market’s challenges
Potential demand for your offering

Step 2: Determine your offering. What will your offering look like?

A digital product: Blog, eCourses, eBooks and Guides, Online community, Video seminars, Video channel, Podcast, Digital magazine, Apps and software, Stock video, images and music, Affiliate products.
A physical product: Create a product, Resell a product, White label
A service: Consulting, Coaching, Freelancing, Service broking.

Step 3: Decide on a digital platform. Where will your customers find you?

For digital products: Your website, YouTube, iTunes, App Store, Amazon Kindle Direct, Niche content marketplace, Webinar marketplace, Affiliate marketplace
For physical products: Online store, eBay, Amazon, Niche marketplace
For services: Your website, Freelancing marketplace, Service broker

Step 4: Determine your channels for promotion. How will your customers know you exist?

Social media
Search Engine Optimisation (SEO)
Search engine advertising
Social media advertising
Optimise within a third party channel
Email marketing
Connect with influencers

Source from GetStartedOnline

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