With the increasing adoption of mobile devices and the popularity of video-sharing sites such as YouTube and Vimeo, it’s clear that mobile video will be the “next big thing”. The recent introduction of apps like Vine and Facebook’s mobile video sharing, shows that the social media landscape is broadening even further into video content. Check out these facts and learn why the rising growth in video adoption is significant for marketers.
– Google sites (mainly YouTube) ranks as the top online video platform with 153 million unique viewers.
– Mobile video will represent 66% of global mobile data traffic by 2017, up from 51% last year.
– 87% of marketers in the United Stated use video for content marketing.
Two of the biggest social networks aim to dominate the video sharing scene…
– Vine and Twitter – Vine, the new iPhone app acquired by Twitter, lets users create six-second mash-up videos and share them on social networks. So far, Vine has received wide media coverage and has been labeled as the next big social trend.
– Facebook mobile video – On the heels of Vine’s rapidly growing popularity, Facebook updated its iOS app with the ability to record and share videos within the app. The update also included a function to send voice message in-app.