AdWeek shared the following infographic created by JSH&A to summarize the emerging 2015 trends:
Real-time marketing is redefined
Instead of real time, focus on right time. In 2015, it will be less about having a rapid response at the ready, and more about having the right content to share with the right audience at the right time.
Social media ad spending increases
Pay-for-play is the new norm for social media. Moving forward, marketers will shift to an always-on-paid social strategy to ensure content is reaching their fans.
Content marketing continues to grow
Content creation was on the rise in 2014, and budhets are expected to grow in 2015. With content creating and budgets on the rise, marketers will place greater emphasis on measuring ROI and the effectiveness of their content.
Video isn’t just about YouTube anymore
In August, Facebook passed YouTube for desktop video views for the first time — delivering nearly a billion more views. Marketers need to identify how video can work across their social channels. And it’s not a one-size-fits-all solution.
Facebook is no longer king of engagement
The visual web is taking over. As the social media landscape continues to splinter and niche social networks appear, Facebook will not always be the most impactful or effective channel to build social presence and engage with fans.